Tag: Point of Sale Packaging

Is your Packaging Ready for Summer?

summer packaging

It’s officially summer and at Cheshire Packaging it is our favourite time for packaging design. Although the weather hasn’t caught up with summer just yet, we’re hoping it can reach the highs of last year very soon. While we wait for the long overdue sunshine, we’re going to bring the heat with a few ‘hot’ packaging designs and creative ideas to get your products seen on the shelves or out on the road.

Choosing the Right Colour

When you say ‘seasonal packaging’ you naturally draw to colours such as reds, greens and for snowy Christmas settings, reds hearts for Valentine’s day and orange and blacks for Halloween. But surprisingly not many people think of Summer… and then the penny drops. Summer designs have become increasingly popular and more common on the shelves. When Summer arrives, people change their wardrobe colours, so why can’t they do the same for packaging.

Summer is the best time to fill your packaging with clean, fresh and bright colours that instantly catch the eye! In recent years there have been a growing number of brands who opt for exclusive collections or completely re-design their packaging to suit the warm season.

If your brand or product isn’t particularly summery, a splash of summer colour could be just what you need to boost sales and keep the inflow of interest until your busier periods.

Summer Imagery

It might seem obvious, but it can be overlooked. This works in the same thought that as Christmas you would use Christmas Trees, presents, Snowmen etc. During summer opt for classics such as a beach ball, sunshine, sunglasses or anything that can be linked to your brand. A picture of a sunny beach creates interest and will help you stand out from the un-themed packaging.

Positivity

There is something about Summer that brings out the positivity in people. There’s BBQ’s every other weekend, warm weather (supposedly), beer gardens, holidays, seeing friends and family, festivals and the school holidays. With so much positive energy in the air, you’re packaging should convey the same message. Focus on spreading a positive message and the idea of the fun you can have with your product or brand during summer.

Spot a Gap

As we mentioned before, summer packaging is not just for summer products! If your product isn’t particularly summery your competitors might not be investing in it either. Summer, therefore, would be a perfect time to differentiate yourself from your closest rivals that aren’t capitalising on seasonal opportunities.

Our Top Tips for Summer Packaging

We’ve given you a few insights as to the positive effect summer packaging can have on your brand or product. If you’re choosing to go ahead with a summer redesign or overhaul here are a few tips to help.

  • Convey a positive message
  • Make sure it is relevant for the brand
  • Make sure people will still recognise the brand
  • Don’t follow the crowd – Stand out!!!
  • Use Summer imagery
  • Tell the customer it is ‘Limited Edition’
  • Use opportunities to sell more products e.g. link it to a Summer campaign such as ‘win a holiday’

Speak to us For Summer Packaging

If you’re looking to freshen your packaging up for the summer or any season, our brand and product packaging team are ready to help. We’ve been Cheshire’s go-to packaging design company for over 25 years and have rapidly grown popular not only in the North West (Chester, Liverpool, Manchester, Bolton) but across the whole of the North and areas down South.

Find out more about our packaging services here or contact our team using the details below.

Update your Point of Sale Packaging in Bolton

point of sale packaging in Bolton

Looking to update your point of sale packaging in Bolton?

There really is no need to look anywhere other than Cheshire Packaging. We’ve been designing, creating and printing point of sale packaging in Bolton and the North West for over 25 years. We supply our customers with bespoke packaging and our promise that our work always complies with BSEN ISO 9001:2008 standards.

Our many years as a packaging company has seen our clientele grow from smaller independent start-ups to big household names. We have a vast understanding and knowledge of what works and what doesn’t in the world of retail

So, when you choose Cheshire Packaging for point of sale packaging Bolton, you will receive a product which is tailored to your brand and the environment that it will be placed in.

Top Quality Point of Sale Packaging in Bolton

From our base in the North West in Cheshire, our team of highly experienced and creative designers can develop, print and bring to life your new point of sale packaging.

No matter the size, shape, value, complexity, we can provide the packaging that helps to promote, advertise and catch the eye of your potential customers. Regardless of whether you’re an established brand or a start-up, it is vital that your point of sale packaging in Bolton effectively transmits your brand’s message effectively and quickly.

Point of Sale Packaging in Bolton – Our Range

We are the North West specialist when it comes to creating a point of sale packaging in Bolton and we offer a huge range of bespoke designs for each individual’s requirements and goals.

Some of our most popular and most requested options include:

  • Floor Standing Display Units which are a cost-effective and individual way of promoting your product in store and can help your product to literally stand out in busy retail areas.
  • Dump Bins which can be created in many shapes and sizes to suit your individual product requirements and can be conveniently placed at checkouts to capture consumers attention.
  • Shelf Displays can create bespoke cardboard display stands to suit your specific product requirements and are strong but also flexible in terms of placement and design.
  • Magazine Display Stands are a simple method of displaying newspapers/catalogues/magazines and can be printed to your specific requirements.
  • Twist and lock displays are a great point of sale solution for getting the attention of customers to your reception or till point.

Contact us Today for Point of Sale Packaging in Bolton and the North West

We work closely with our clients and our aim is to provide you with packaging which is innovative, affordable and 100% fit for purpose and your needs! As well as the needs of the retail environment you work in.

To find out more about our bespoke point of sale packaging in Bolton, contact a member of our team today!

Winter is Coming! Start Planning your Christmas Packaging Early

Christmas packaging

Happy Halfway to Christmas, and at Cheshire Packaging, we’re planning for winter even earlier than the writers of Game of Thrones did – and it’s a good job as well because there is something much more terrifying heading towards us than the Army of the Dead… Christmas Shoppers!!!

Christmas is the most important date in the retail calendar. Not only do customers have a huge list of must-have items, but there is also added pressure on stores and businesses to provide outstanding customer service. If your business doesn’t stand out from the crowd and can’t deliver the expected standards of goods on time and in perfect condition, it won’t be a very Merry Christmas.

It might seem a bit ridiculous to be discussing Christmas in June, but searches for Christmas related terms start as early as September. Therefore, it is crucial that businesses prepare for the season sooner rather than later. Cheshire Packaging is the go-to for sourcing transit and in-store Christmas packaging you will need to ensure the best possible service for your customers. So here is our guide to Christmas Packaging.

Picking the Right Packaging

There are certain items that go hand in hand with Christmas. Love them or hate them Christmas jumpers, festive tipples, chocolates and so many more. If your business supplies any of these items, you need to have the right packaging to match. However, if your business is not traditionally related to Christmas that doesn’t mean you should exclude yourself.

The holiday period is a great opportunity to add a bit of festive cheer to your packaging with either limited edition or a complete packaging redesign. A festive logo, holiday message or festive colours are just a few of the potential design ideas for Christmas.

Christmas Packaging on The Move

Christmas is one of the busiest times of the year for sending products via post. With so much going on when on the road it is important that your packaging can withstand the hustle and bustle of the Christmas period. If your goods arrive at your customers’ doors battered and bruised and it isn’t in any state to give as a gift. Your reputation will be forever lost on that customer.

Transit packaging is also a fantastic opportunity to pass on a Christmas message every step of the way to your customer’s hands.

Speak to us For Christmas Packaging

If you’re looking to freshen your packaging up for the Christmas, our brand and product packaging team are ready to help. We’ve been Cheshire’s go packaging design company for over 25 years and have rapidly grown popular not only in the North West but across the whole of the North and areas down South.

Find out more about our packaging services here or contact our team using the details below.

Innovative & Custom Product Packaging

product packaging

The retail world is hugely competitive! No matter where your business finds itself in the industry you’re surrounded by similar functioning and similarly priced goods. So how do you convince customers to pick you? The answer stands out! The number of products on the shelves is ever expanding and if you’re thinking about a plain design with a logo and a picture – you’re likely missing out on potential sales. The modern shopper takes a matter of seconds to decide whether or not to add an item to their basket. Therefore, product packaging is a hugely important driver for customer conversions.

Product packaging is often overlooked as an important sales factor – so here are a few points consider about your packaging.

Let the Product Packaging do the Talking

Product packaging has become part of an experience. A quick YouTube search of ‘unboxing’ and you’re bombarded with videos of YouTuber’s revealing the latest products. Viewers get wrapped up in the whole experience of the packaging down to the last detail. Everything from the colours, imagery, text, weight, materials and more. The box tells a story before they’ve even got their hands on the product.

A quality package says to the consumer that the goods inside are of high quality too!

Customers will Pay more for Original Packaging

Sustainable packaging is a huge part of the modern consumer decision making process. As more and more customers become more aware of where their waste goes – they are making a conscious switch to eco-friendly or sustainable packaging. Custom product packaging can prominently display that message for your customers to see.

Customers will pay more for a quality package that has a positive impact!

Keep Your Customers Coming Back

Packaging enhances a customer’s experience and increases the memorability of a brand and encourages both new and old customers to come back. Take Starbucks as an example; every Christmas they release Christmas themed and artistic cups.

Add Value to your Business with Packaging

The sale shouldn’t and doesn’t have to be the end. If every step of a customer’s journey further enhances their decision to pick you over someone else – this adds value to your business. If your goods have been ordered online and are delivered in a fancy looking packaging that hasn’t been bumped and bruised along its journey.

Customers should enjoy buying from you and packaging plays a huge role in their satisfaction.

Speak to Cheshire Packaging for Custom Product Packaging

Custom packaging is essential for the modern competitive markets and recent trends show that packaging is more than patterns and colours it is an experience that carries your message to your customers.

At Cheshire Packaging, we can help you stand out whether it’s on the road or instore. We provide packaging solutions for:

Our packaging is 100% tailored to your brand, so if there is something unique, you’re looking for do not hesitate to ask.

The team at Cheshire Packaging can help you every last detail of your product packaging. We’ve worked with some of the biggest brands in the UK as well as new businesses looking to make their mark. If you’d like to know more about our services, where we work and how we can help youplease speak to us today.

We work across the North, West, East and South of England including many of the major cities such as Manchester, London, Liverpool, Birmingham, Leeds, Newcastle, Glasgow, Bristol, Stoke on Trent and more.

We operate our business to BSEN ISO 9001:2015 standards which ensure the effective control of all our activities and processes.

Boost Sales With Bespoke Point Of Sale Packaging

point of sale packaging

As a business, have you ever wondered: does bespoke point of sale packaging increase sales volumes? And you wouldn’t be alone. Out in the world of retail, there are a lot of business owners just like you considering their packaging solutions and wondering: does it really make a difference?

The short answer is yes. But we know that’s not convincing enough! Here at Cheshire Packaging, we wanted to take the time to talk about 3 of our bespoke point of sale packaging solutions and show you how custom designs can increase product sales and brand awareness.

Make Bespoke Point Of Sale Packaging Work For You

A quick browse of our products is proof enough that there are a wide range of point of sale packaging options out there. And each one has the power to boost brand awareness and supercharge your selling power. How? Let us show you!

Shelf Ready Transit Packaging for Display

Shelf Ready Display Packaging

If you need your products to arrive ready to be sold, then our shelf ready display packaging is a great place to start. Each SRP we create is designed to meet individual store requirements and is ready to go out of the box! Of course, how your product looks and the packaging it arrives in holds just as much weight as the quality. Our team of creative designers can assist you in whipping up bespoke point of sale packaging that showcases your brand in the best light.

Carry Home Display and Transit Packaging

Carry Home Display Boxes

These handy display boxes are both functional and attractive, and what’s more, they’re a walking advert for your product. The way you interact with customers doesn’t have to stop in the shop, which is why carry home packaging offers a huge range of opportunities for your business to be seen. From taking them out to the car after purchase, through to what a customer does with it after use. Point of sale packaging is a powerful way to reach more people and really show off your creative side.

Dump Bins

Effective for maximising floor space, dump bins are a great way to promote your products. A cost effective and practical alternative to floor standing displays, this is a popular design of point of sale units. At Cheshire Packaging, we’re able to create these point of sale products in a range of shapes and sizes in a high quality finish your customers will love. In short, dump bins encourage impulse buys which makes them really effective at boosting sales.

Twist and Lock Displays

Twist and lock displays are a fantastic way to promote products through printed literature. These attention grabbing point of sale solutions have the potential to boost sales, entice consumers to return for your product and increase brand awareness. They can be placed at key touch points for maximum effect and are particularly effective in locations such as pharmacies, doctors offices, taxi ranks and more!

Get Bespoke Point Of Sale Packaging For Your Business

From transit packaging to product displays, at Cheshire Packaging we pride ourselves on producing high quality products from counter top designs to cardboard displays. Now you know a little bit more about the types of bespoke point of sale packaging we have to offer, why not get in touch with a member of our team today and find out how we can help you.

POS Marketing with Point of Sale Packaging

Point of Sale Packaging

The world of e-commerce and high street shopping work in tandem and that is something that is often overlooked by business owners. Many shoppers walk up and down the shelves of shops and stores and as well as buy online. But if you want to be part of that a customer’s decision-making process you first need to be seen! And that is where our point of sale packaging can help!

Point of sale packaging should be an essential role in your marketing plan. At Cheshire Packaging, we’ve been helping businesses of all sizes, scale and industry backgrounds. As one of the UK’s leading provider of custom packaging for a variety of retail settings. We’ve outlined a few reasons why a point of sale marketing is vital for businesses.

Point of Sale Packaging for the Busy World of Retail

Point of sale display packaging is a specialised form of marketing and promotion designed to grab the eye of potential customers. Whether is it for a new product released onto the market, special offer, seasonal promotion and events. Some people think shop promotions are a dying art however we’re here to tell you a few reasons to reconsider…

Point of Sale Promotions Still Work!

Following a recent study, researchers found that a massive 75% of customer buying decisions were made in the store. The study also found that fewer and fewer shoppers are hitting the streets without a pre-planned purchase mission and instead are being influenced by channels which influence and entice them into a decision to purchase.

Point of sale marketing promotions intention is to influence and increase impulse spending. A well-placed POS packaging or display marketing can be that final push to get your customer to their hand in their pocket.

How many times have you been stood in an aisle looking at an item and an adjected product has triggered you to pick that up too? E.g. chocolate next to wine. Additionally, POS is perfect for a new product launch in order to stand out from the rest and convince your customer to try something new.

POS is a Chance to Break up Cluttered Shelves & Aisles

Point of Sale Packaging is a chance to break up cluttered shelves of homogenous products. It gives retailers the opportunity to re-merchandise the shop floor which often benefits the brand. Whether it is a temporary change or a change for a complete season, POS marketing can drive sales with standout products, which cannot be recreated online.

Build Relationships and a Strong Brand Image with POS

A POS campaign attracts and appeals to customers so that they can directly interact with your products. Display marketing can educate, attract and help customers into a decision. This is particularly true with point of sales displays such as strut cards and twist and lock displays. Ultimately customers want the decision to be easy and if your marketing is clear, you’ll build a trusted relationship.

Plus, More

Point of sale marketing can also help you to react to competitor promotions or take advantage of last-minute opportunities. E.g. Ice cream on a hot day. Essentially a POS campaign allows brands and retailers to remain relevant to customers in the world of competitive retail.

Speak to Cheshire Packaging for Point of Sale Packaging

Most importantly, a point of sale packaging and marketing campaign is measurable! Every business owner wants to know if they’re getting a return on their investment and POS campaigns can do just that. E.g. a POS campaign running in three stores with similar resources being dispersed evenly. You can evaluate the success each store is bringing in and adapt the resources to and from stores that are outperforming others.

If you’re thinking of starting a POS marketing campaign, speak to Cheshire Packaging for point of sale packaging. We’ve accumulated years of experience between our design and printing team and provide tailored solutions depending on your requirements and specifications.

We design packaging that resonates with your audience and captures your brand’s image. For more information, or for help picking out the right point of sale packaging. Please speak to a member of our helpful staff at Cheshire Packaging today.

Must-Have Easter Deals with Point of Sale Packaging in Manchester

Point of Sale Packaging in Manchester

Point of sale packaging in Manchester will help drive your sales ahead of the busy Easter period!
Easter isn’t just about chocolate eggs anymore with the option of a wide range of gifts now offered in stores. The growth of personalised gifts has also opened up another avenue for retailers to stock bespoke seasonal items, with the UK market worth £1 billion according to market research.

Point of Sale Packaging in Manchester Makes the Most of Easter Holidays

The long Easter weekend becomes a great opportunity to spend some quality time with the family, with a wide range of activities including Easter egg hunts, festive games or just enjoy some extra chocolate.
Although the shops are closed on Easter Sunday, shoppers will be hitting the stores on Good Friday and Easter Monday to grab some bargains.
Point of sale packaging should be a vital cog in your marketing plan, being one of the easiest ways to display your latest products and special offers.
The position is also vital for seasonal items, so taking a stroll down your shop aisles before deciding on where to put your new stock could be the difference between a good Easter and a great Easter!

Variety of Point of Sale Packaging in Manchester

Depending on how much space you have available for point of sale packaging, we can offer tiered displays that can be used on their own or on countertops to give your stock maximum impact without taking up too much room!
Another option for impulse buys would be dump bins, which can host a large number of items in one space and are always a winner for limited offers or last-minute purchase.

The Highest Standard of Point of Sale Packaging in Manchester

Here at Cheshire Packaging, we understand that the point of sale packaging is an investment and you will expect results. Luckily our team of specialists are innovative and thrive on creating packaging solutions unique to every customer. Did you know we also supply to areas of Greater Manchester such as Bolton.
We operate to BSEN ISO 9001:2008 standards, ensuring all of our activities and processes are the finest in the industry.
If you’d like to transform your point of sale packaging in Manchester from bland to irresistible get in touch today.

Eye-Catching Point of Sale Packaging

point of sale packaging

Point of sale packaging can come in various shapes and sizes, but one of the most popular and regularly used is dump bins. Cheshire Packaging can ensure your dump bins are eye-catching and ultimately can increase the amount of impulse buys from your customers.

Tips for Using Dump Bins for Point of Sale Packaging

Strategic placement of dump bins at the end of aisles and near to till points are one of the most simple and effective ways to increase customer spending.

Here are some tips for using dump bins.

  • Because dump bins are free-standing, they can stand separate to shelves whilst selling similar items. By giving your customers a bespoke design you will increase brand awareness and also catch their eye.
  • When looking at the layout of your store, as we mentioned previously strategic placement of dump bins can increase impulse buys as well as utilising the full selling space in-store. If you get the chance to walk the store, put yourself in the customer’s shoes and think what products will be best placed near till points in dump bins.
  • Special offers are a no brainer for dump bins, as you can fit plenty of products in a smaller space and refill quickly if they sell out. For example, if you have a buy one get one free item, it gives customers easy access to get multiples in their shopping basket. Valentine’s Day is just around the corner, with dump bins perfect for campaigns and seasonal items.
  • On the flipside, dump bins can also be used for items that are hard to sell, which would otherwise take up valuable shelf space. If you’re thinking of putting reductions on items, then dump bins could create a sense of urgency amongst customers believing that this is the last of this stock.
  • Giveaways are also great uses of point of sale packaging, as they will build brand awareness and you will be able to shift plenty of samples quite easily. Bespoke point of sale packaging dump bins designed by Cheshire Packaging will turn heads and create curiosity amongst customers.

Contact Cheshire Packaging for your Point of Sale Packaging Needs

If you’d like to know more all about all of the types of point of sale packaging, including dump bins, please contact our friendly team today.

Display Packaging for the Upcoming Holiday Season

Display Packaging Holidays

Is it too early to start thinking about Christmas? Well, here at Cheshire Packaging we don’t think so! In fact, it is never too early to start planning for the festive season with our display packaging. In fact, it’s not just Christmas themed display packaging we can help you with. Before Christmas starts there is the matter of Halloween and Bonfire night to think of. So, if you want to stay ahead of the competition you might want to start thinking about your packaging.

Christmas is the biggest commercial opportunity for businesses each year as well as being the busiest. Statistics show that many customers turn one eye on Christmas as early as September. Consumers like businesses like to stay ahead of the Christmas rush. Therefore, it is crucial that businesses are prepared for the season ahead with seasonal themed Christmas display packaging. Here are a few tips for getting your packaging ready for the holidays.

Display Packaging Tips for the Holidays

Packaging that is synonymous with the Holiday: Every holiday has its own synonymous items. Whether its chocolate and sweets for Halloween, Christmas jumpers for the festive season and obvious fireworks for bonfire night. Each item can have their own themed display packaging. For the sweets and treats, a spooky skeleton or scary spider on the packaging add a stand out feature when sat on the shelves. Festive tipples always look great sat under the tree in a festively themed bottle bag, as well as gift wrapped for an extra special touch.

Add the Holidays to your Packaging: Not every product is holiday themed but that doesn’t mean you should miss out on all the fun. Why not consider adding a splash of themed imagery to your bespoke packaging. The custom packaging looks great whether on the shelves or sent straight from business into the customer’s hands. Studies found that customers feel a sense of joy buying themed packaging over the original or none themed alternative.

Consider the Environment: There is a modern trend to become eco-friendlier and that doesn’t stop during the Holidays. In all the excitement of the festive season and extra display packaging used, the environment feels the strain. Many of our display packaging solutions are recyclable such as cardboard and padded boxes.

Take Care this Christmas: Fragile and precious items are found under Christmas trees, up and down the country this year. When sending fragile items, you need to ensure they’re suitably protected. Our corrugated display packaging protects your items both on the road and in store. But, we don’t compromise function over style or vice versa, so your items are both well protected and look great for potential buyers.

Get in touch for Seasonal Display Packaging and More

Whether your display packaging is meeting your potential customers head-on or being sent out in transit for delivery. Cheshire Packaging solutions will be just what you need to get ready for the upcoming holidays. If you would like to know more about our packaging, get in touch with our team today. We operate across the North West and have many years helping customers of all sizes with their packaging solutions. Our team of designers and gurus have hands-on experience with the best finishing and printing equipment available and will go above and beyond to make sure you stand out this holiday season.

Point of Sale Packaging For Companies of all Sizes

Point of Sale Packaging

When it comes to point of sale packaging in the UK, why look anywhere else other than Cheshire Packaging. Why? Well, we’ve been in the industry of creating an eco-friendly bespoke point of sale packaging for over 25 years. Based in the North West, we’ve helped client across the North and the Midlands with their packaging needs. Products large and small can be catered to by our team of professional and experienced designers. Additionally, no company is too big or small for our service. Throughout the years we’ve worked with clients from every background. From household names to smaller niche or independent companies, we’ve helped them all with our bespoke packaging.

Point of Sale Packaging for a Crowded Market

Our point of sale packaging is for you! You receive a packaging that is bespoke to your criteria, product and brand. We have a complete understanding of the retail market and how competitive it can be. Today’s markets are flooded with similar looking and functioning product, so how do get ahead, simple your packaging. Recent studies found that consumers take packaging into consideration when buying a product. The study found that better packaging portrayed to a potential buyer that the product inside was of better quality. If you’ve gone above and beyond to create the best possible product, don’t fall at the final hurdle and be let down by your point of sale packaging.

Enquire about our Point of Sale Packaging

We’ll work together to create the perfect packaging that adheres to your brand personality. So of our point of sale packaging options include; dump bins, floor standing displays and shelf displays to name a few. If you’d like to know more about our packaging options get in touch with our team today. Here at Cheshire Packaging, we ensure that when your point of sale packaging leaves our premises that it complies with ISO 9001:2015 requirements, so you’re ensured a quality product.