Tag: Point of Sale Packaging

Boost Sales With Bespoke Point Of Sale Packaging

point of sale packaging

As a business, have you ever wondered: does bespoke point of sale packaging increase sales volumes? And you wouldn’t be alone. Out in the world of retail, there are a lot of business owners just like you considering their packaging solutions and wondering: does it really make a difference?

The short answer is yes. But we know that’s not convincing enough! Here at Cheshire Packaging, we wanted to take the time to talk about 3 of our bespoke point of sale packaging solutions and show you how custom designs can increase product sales and brand awareness.

Make Bespoke Point Of Sale Packaging Work For You

A quick browse of our products is proof enough that there are a wide range of point of sale packaging options out there. And each one has the power to boost brand awareness and supercharge your selling power. How? Let us show you!

Shelf Ready Display Packaging

If you need your products to arrive ready to be sold, then our shelf ready display packaging is a great place to start. Each SRP we create is designed to meet individual store requirements and is ready to go out of the box! Of course, how your product looks and the packaging it arrives in holds just as much weight as the quality. Our team of creative designers can assist you in whipping up bespoke point of sale packaging that showcases your brand in the best light.

Carry Home Display Boxes

These handy display boxes are both functional and attractive, and what’s more, they’re a walking advert for your product. The way you interact with customers doesn’t have to stop in the shop, which is why carry home packaging offers a huge range of opportunities for your business to be seen. From taking them out to the car after purchase, through to what a customer does with it after use. Point of sale packaging is a powerful way to reach more people and really show off your creative side.

Dump Bins

Effective for maximising floor space, dump bins are a great way to promote your products. A cost effective and practical alternative to floor standing displays, this is a popular design of point of sale units. At Cheshire Packaging, we’re able to create these point of sale products in a range of shapes and sizes in a high quality finish your customers will love. In short, dump bins encourage impulse buys which makes them really effective at boosting sales.

Get Bespoke Point Of Sale Packaging For Your Business

From transit packaging to product displays, at Cheshire Packaging we pride ourselves on producing high quality products from counter top designs to cardboard displays. Now you know a little bit more about the types of bespoke point of sale packaging we have to offer, why not get in touch with a member of our team today and find out how we can help you.

POS Marketing with Point of Sale Packaging

Point of Sale Packaging

The world of e-commerce and high street shopping work in tandem and that is something that is often overlooked by business owners. Many shoppers walk up and down the shelves of shops and stores and as well as buy online. But if you want to be part of that a customer’s decision-making process you first need to be seen! And that is where our point of sale packaging can help!

Point of sale packaging should be an essential role in your marketing plan. At Cheshire Packaging, we’ve been helping businesses of all sizes, scale and industry backgrounds. As one of the UK’s leading provider of custom packaging for a variety of retail settings. We’ve outlined a few reasons why a point of sale marketing is vital for businesses.

Point of Sale Packaging for the Busy World of Retail

Point of sale display packaging is a specialised form of marketing and promotion designed to grab the eye of potential customers. Whether is it for a new product released onto the market, special offer, seasonal promotion and events. Some people think shop promotions are a dying art however we’re here to tell you a few reasons to reconsider…

Point of Sale Promotions Still Work!

Following a recent study, researchers found that a massive 75% of customer buying decisions were made in the store. The study also found that fewer and fewer shoppers are hitting the streets without a pre-planned purchase mission and instead are being influenced by channels which influence and entice them into a decision to purchase.

Point of sale marketing promotions intention is to influence and increase impulse spending. A well-placed POS packaging or display marketing can be that final push to get your customer to their hand in their pocket.

How many times have you been stood in an aisle looking at an item and an adjected product has triggered you to pick that up too? E.g. chocolate next to wine. Additionally, POS is perfect for a new product launch in order to stand out from the rest and convince your customer to try something new.

POS is a Chance to Break up Cluttered Shelves & Aisles

Point of Sale Packaging is a chance to break up cluttered shelves of homogenous products. It gives retailers the opportunity to re-merchandise the shop floor which often benefits the brand. Whether it is a temporary change or a change for a complete season, POS marketing can drive sales with standout products, which cannot be recreated online.

Build Relationships and a Strong Brand Image with POS

A POS campaign attracts and appeals to customers so that they can directly interact with your products. Display marketing can educate, attract and help customers into a decision. Ultimately customers want the decision to be easy and if your marketing is clear, you’ll build a trusted relationship.

Plus, More

Point of sale marketing can also help you to react to competitor promotions or take advantage of last-minute opportunities. E.g. Ice cream on a hot day. Essentially a POS campaign allows brands and retailers to remain relevant to customers in the world of competitive retail.

Speak to Cheshire Packaging for Point of Sale Packaging

Most importantly, a point of sale packaging and marketing campaign is measurable! Every business owner wants to know if they’re getting a return on their investment and POS campaigns can do just that. E.g. a POS campaign running in three stores with similar resources being dispersed evenly. You can evaluate the success each store is bringing in and adapt the resources to and from stores that are outperforming others.

If you’re thinking of starting a POS marketing campaign, speak to Cheshire Packaging for point of sale packaging. We’ve accumulated years of experience between our design and printing team and provide tailored solutions depending on your requirements and specifications.

We design packaging that resonates with your audience and captures your brand’s image. For more information, or for help picking out the right point of sale packaging. Please speak to a member of our helpful staff at Cheshire Packaging today.

Must-Have Easter Deals with Point of Sale Packaging in Manchester

Point of Sale Packaging in Manchester

Point of sale packaging in Manchester will help drive your sales ahead of the busy Easter period!
Easter isn’t just about chocolate eggs anymore with the option of a wide range of gifts now offered in stores. The growth of personalised gifts has also opened up another avenue for retailers to stock bespoke seasonal items, with the UK market worth £1 billion according to market research.

Point of Sale Packaging in Manchester Makes the Most of Easter Holidays

The long Easter weekend becomes a great opportunity to spend some quality time with the family, with a wide range of activities including Easter egg hunts, festive games or just enjoy some extra chocolate.
Although the shops are closed on Easter Sunday, shoppers will be hitting the stores on Good Friday and Easter Monday to grab some bargains.
Point of sale packaging should be a vital cog in your marketing plan, being one of the easiest ways to display your latest products and special offers.
The position is also vital for seasonal items, so taking a stroll down your shop aisles before deciding on where to put your new stock could be the difference between a good Easter and a great Easter!

Variety of Point of Sale Packaging in Manchester

Depending on how much space you have available for point of sale packaging, we can offer tiered displays that can be used on their own or on countertops to give your stock maximum impact without taking up too much room!
Another option for impulse buys would be dump bins, which can host a large number of items in one space and are always a winner for limited offers or last-minute purchase.

The Highest Standard of Point of Sale Packaging in Manchester

Here at Cheshire Packaging, we understand that the point of sale packaging is an investment and you will expect results. Luckily our team of specialists are innovative and thrive on creating packaging solutions unique to every customer.
We operate to BSEN ISO 9001:2008 standards, ensuring all of our activities and processes are the finest in the industry.
If you’d like to transform your point of sale packaging in Manchester from bland to irresistible get in touch today.

Eye-Catching Point of Sale Packaging

point of sale packaging

Point of sale packaging can come in various shapes and sizes, but one of the most popular and regularly used is dump bins. Cheshire Packaging can ensure your dump bins are eye-catching and ultimately can increase the amount of impulse buys from your customers.

Tips for Using Dump Bins for Point of Sale Packaging

Strategic placement of dump bins at the end of aisles and near to till points are one of the most simple and effective ways to increase customer spending.

Here are some tips for using dump bins.

  • Because dump bins are free-standing, they can stand separate to shelves whilst selling similar items. By giving your customers a bespoke design you will increase brand awareness and also catch their eye.
  • When looking at the layout of your store, as we mentioned previously strategic placement of dump bins can increase impulse buys as well as utilising the full selling space in-store. If you get the chance to walk the store, put yourself in the customer’s shoes and think what products will be best placed near till points in dump bins.
  • Special offers are a no brainer for dump bins, as you can fit plenty of products in a smaller space and refill quickly if they sell out. For example, if you have a buy one get one free item, it gives customers easy access to get multiples in their shopping basket. Valentine’s Day is just around the corner, with dump bins perfect for campaigns and seasonal items.
  • On the flipside, dump bins can also be used for items that are hard to sell, which would otherwise take up valuable shelf space. If you’re thinking of putting reductions on items, then dump bins could create a sense of urgency amongst customers believing that this is the last of this stock.
  • Giveaways are also great uses of point of sale packaging, as they will build brand awareness and you will be able to shift plenty of samples quite easily. Bespoke point of sale packaging dump bins designed by Cheshire Packaging will turn heads and create curiosity amongst customers.

Contact Cheshire Packaging for your Point of Sale Packaging Needs

If you’d like to know more all about all of the types of point of sale packaging, including dump bins, please contact our friendly team today.

Display Packaging for the Upcoming Holiday Season

Display Packaging Holidays

Is it too early to start thinking about Christmas? Well, here at Cheshire Packaging we don’t think so! In fact, it is never too early to start planning for the festive season with our display packaging. In fact, it’s not just Christmas themed display packaging we can help you with. Before Christmas starts there is the matter of Halloween and Bonfire night to think of. So, if you want to stay ahead of the competition you might want to start thinking about your packaging.

Christmas is the biggest commercial opportunity for businesses each year as well as being the busiest. Statistics show that many customers turn one eye on Christmas as early as September. Consumers like businesses like to stay ahead of the Christmas rush. Therefore, it is crucial that businesses are prepared for the season ahead with seasonal themed Christmas display packaging. Here are a few tips for getting your packaging ready for the holidays.

Display Packaging Tips for the Holidays

Packaging that is synonymous with the Holiday: Every holiday has its own synonymous items. Whether its chocolate and sweets for Halloween, Christmas jumpers for the festive season and obvious fireworks for bonfire night. Each item can have their own themed display packaging. For the sweets and treats, a spooky skeleton or scary spider on the packaging add a stand out feature when sat on the shelves. Festive tipples always look great sat under the tree in a festively themed bottle bag, as well as gift wrapped for an extra special touch.

Add the Holidays to your Packaging: Not every product is holiday themed but that doesn’t mean you should miss out on all the fun. Why not consider adding a splash of themed imagery to your bespoke packaging. The custom packaging looks great whether on the shelves or sent straight from business into the customer’s hands. Studies found that customers feel a sense of joy buying themed packaging over the original or none themed alternative.

Consider the Environment: There is a modern trend to become eco-friendlier and that doesn’t stop during the Holidays. In all the excitement of the festive season and extra display packaging used, the environment feels the strain. Many of our display packaging solutions are recyclable such as cardboard and padded boxes.

Take Care this Christmas: Fragile and precious items are found under Christmas trees, up and down the country this year. When sending fragile items, you need to ensure they’re suitably protected. Our corrugated display packaging protects your items both on the road and in store. But, we don’t compromise function over style or vice versa, so your items are both well protected and look great for potential buyers.

Get in touch for Seasonal Display Packaging and More

Whether your display packaging is meeting your potential customers head-on or being sent out in transit for delivery. Cheshire Packaging solutions will be just what you need to get ready for the upcoming holidays. If you would like to know more about our packaging, get in touch with our team today. We operate across the North West and have many years helping customers of all sizes with their packaging solutions. Our team of designers and gurus have hands-on experience with the best finishing and printing equipment available and will go above and beyond to make sure you stand out this holiday season.

Point of Sale Packaging For Companies of all Sizes

Point of Sale Packaging

When it comes to point of sale packaging in the UK, why look anywhere else other than Cheshire Packaging. Why? Well, we’ve been in the industry of creating an eco-friendly bespoke point of sale packaging for over 25 years. Based in the North West, we’ve helped client across the North and the Midlands with their packaging needs. Products large and small can be catered to by our team of professional and experienced designers. Additionally, no company is too big or small for our service. Throughout the years we’ve worked with clients from every background. From household names to smaller niche or independent companies, we’ve helped them all with our bespoke packaging.

Point of Sale Packaging for a Crowded Market

Our point of sale packaging is for you! You receive a packaging that is bespoke to your criteria, product and brand. We have a complete understanding of the retail market and how competitive it can be. Today’s markets are flooded with similar looking and functioning product, so how do get ahead, simple your packaging. Recent studies found that consumers take packaging into consideration when buying a product. The study found that better packaging portrayed to a potential buyer that the product inside was of better quality. If you’ve gone above and beyond to create the best possible product, don’t fall at the final hurdle and be let down by your point of sale packaging.

Enquire about our Point of Sale Packaging

We’ll work together to create the perfect packaging that adheres to your brand personality. So of our point of sale packaging options include; dump bins, floor standing displays and shelf displays to name a few. If you’d like to know more about our packaging options get in touch with our team today. Here at Cheshire Packaging, we ensure that when your point of sale packaging leaves our premises that it complies with ISO 9001:2015 requirements, so you’re ensured a quality product.

Point of Sale Packaging in Time for Father’s Day

Point of Sale Packaging

Father’s Day is fast approaching and if you’re still looking to Father’s Day themed packaging, then stop! Because you’ve found the answer to your problems at Cheshire Packaging. Here at Cheshire Packaging, we design and manufacture a wide variety of spectacular point of sale packaging. You’ll make the most of floor space or counter top space – driving customers towards your Father’s Day merchandise. Our packaging is available to order and fully customisable, showing off your personality and businesses identity.

Eye-Catching Point of Sale Packaging

Fathers can be the hardest to buy for which is why we provide a comprehensive range of packaging ideas to make your decision a lot easier for your customers. Some of our popular Father’s Day point of sale packaging ideas include: branded display boxes, window shelves, composite packaging and so much more.

Regardless of what type of point of sale packaging you choose you’ll display your brand and brand image on any of our display boxes. Made from quality materials your products will be safely held in boxes that looks as good as they are durable. We’ve helped businesses of all sizes and scales to find the perfect solutions for Father’s Day and other seasonal days.

Get in Touch for Point of Sale Packaging and more!

If you would like any more information about our point of sale packaging or any of our other products there are a number of way to get in touch with one of our helpful team. Contact us by email or by phone for friendly and personal advice, where we will talk you through the steps to take and your design options in order to create the perfect packaging.

Alternatively, you may want to take a look through our product page and location guides to see some of the areas that we can provide bespoke packaging to. We are always looking to expand our business which is why are adding new locations all of the time.

Point of Sale Packaging in Time for Easter

Easter Point of Sale Packaging

Since January supermarkets have been filling shelves with Easter eggs and other confectionery items. Whilst the big brands are keen to start early, if you’ve not sorted your point of sale packaging just yet, don’t worry as it’s not too late to order your bespoke point of sale packaging in time for Easter! At Cheshire Packaging, we have been designing spectacular packaging for over 25 years now; designed with your business goals and target audience in mind, we can help you to get the most out of your window, floor or counter space – all with the end goal of attracting and converting potential customers.

We’ve worked with companies of different sizes all over the UK – so no project is too big or demanding. Working closely with you, we‘ll get an understanding of your businesses personality and together, we’ll translate your message into your point of sale packaging.

Egg-cellent Easter Point of Sale Packaging

Despite the growing trend for online marketing, traditional forms of advertising are still highly effective and should therefore never be overlooked. Even when consumers shop online, point of sale packaging is still the first thing that a customer sees and when it comes to Easter gifts, attractive packaging is an absolutely must as most items are purchased as gifts.

Our point of sale packaging is extremely versatile in its application, we have a number of packaging solutions to meet all our customers specific requirements. Our speciality point of sale packaging is a very popular option due to the endless options available. From standard Easter egg display boxes to bespoke confectionery packs, we can tailor a solution to your exact needs. We use a wide range of materials from box board and corrugated board, to foam and PVC. Finishing touches such as ribbon ties and pop out features can also be added to give packaging that extra special look.

If you want to showcase your Easter gifts then we can also provide you with bespoke window packs which allow consumers to view the product inside whilst still keeping the gift safe and secure.

Speak to us Today for Easter Point of Sale Packaging

We supply our point of sale packaging to clients all over the UK, including Cheshire, Manchester and Liverpool – just to name a few. Whatever the size or complexity of your Easter project we have the solution for you. We offer a completely bespoke service which means that you can choose the materials used, colours, typography and finishes. For more information, or to request a quote, speak to one of our team and take the first steps in creating your bespoke Easter packaging!

Show Cards Convey Big Messages in a Small Space

show cards strut cards

Conventional styles of point of sale advertising will always be a powerful and effective form of marketing, even in the modern digital world that we live in today. Show Cards (or often referred to as strut cards) are a perfect example of a powerful traditional method of advertising. Extremely versatile and easy to distribute, show cards are ideal for shows and events, office or retail spaces, restaurants or public facilities. What’s more, they’re also cost effective and if designed correctly, they can be very eye catching and engaging.

Our Show Cards Display your Individuality

Cheshire Packaging understands the importance of good quality packaging and displays, as well as the need to be individual. This is why we offer a bespoke service for every show card order. Working with you, we can ensure that your message is communicated effectively and in an innovative and unique manner which is personal to your business.

Working with our team of expert designers, you can take full advantage of a huge range of colour and print options that we have available in-house. We can also cut the cards to any shape by using advanced cutting machines. Once complete, you can then choose from a choice of finishes such as a matte finish or laminate which guarantees longevity and durability – this is perfect for when show cards will be handled daily by the public.

To Discuss Our Show Cards, Speak to One of Our Experts Today

At Cheshire Packaging, our aim is to create endless possibilities for show cards and other packaging solutions. With more than 25-years experience, we have a strong reputation for creating exceptional designs that add value to our customers products or services. If you have a project to discuss or require additional information about our show cards or any of our other products, please get in touch, a member of our team will be more than happy to help!

Versatile Display Boxes in Macclesfield

display boxes in macclesfield

If you’re looking for display boxes in Macclesfield which combine high quality aesthetics with strength and durability then look no further than Cheshire Packaging!

Established for more than 25 years, we can create unique display boxes which are designed to your individual specifications and requirements – no matter how big or small your order may be. Should you choose us for your display boxes, you’ll be invited to liaise with our team of expert designers who will work with you and advise you about all aspects of your packagings build, including the materials used, the shape, colours, typography and much more. We have a dedicated and experienced team behind us and we take great pride in delivering high quality products which really help you to stand out from your competitors.

Display Boxes in Macclesfield and other Packaging Solutions

With almost three decades experience behind us, we are renowned for being the go to choice for commercial packaging solutions and display boxes in Macclesfield. A key reason for our success is that we place a real emphasis on forming close relationships with all our customers, this ensures that we fully understand your business, brand and most importantly, your needs. We have a proven track record for providing bespoke and innovative packaging solutions which are eye catching, effective as sales tools and also very robust – this is hugely important when your goods are being transported or stored away.

We offer a range of display boxes in Macclesfield including transit boxes which can as vibrant as you like, promotional direct mail packaging to make a delivery truly special, cartons, shelf ready packaging and window boxes which are great for gifts and toys.

Display Boxes in Macclesfield – Speak to Our Experts

Whether you require seasonal display boxes, you’re launching a new product, or you’re looking for a new supplier of display boxes in Macclesfield and surrounding areas, our team of in house designers will go above and beyond to help you to create the perfect packaging solution that accurately reflects your brands identity. Our services extend to multiple areas of the UK and we’ve worked with businesses of all sizes and scale, so no project is too big or small for us. For more information about our display boxes or any of our other packaging options, please do not hesitate to get in touch today.