Tag: Display Packaging

Is your Packaging Ready for Summer?

summer packaging

It’s officially summer and at Cheshire Packaging it is our favourite time for packaging design. Although the weather hasn’t caught up with summer just yet, we’re hoping it can reach the highs of last year very soon. While we wait for the long overdue sunshine, we’re going to bring the heat with a few ‘hot’ packaging designs and creative ideas to get your products seen on the shelves or out on the road.

Choosing the Right Colour

When you say ‘seasonal packaging’ you naturally draw to colours such as reds, greens and for snowy Christmas settings, reds hearts for Valentine’s day and orange and blacks for Halloween. But surprisingly not many people think of Summer… and then the penny drops. Summer designs have become increasingly popular and more common on the shelves. When Summer arrives, people change their wardrobe colours, so why can’t they do the same for packaging.

Summer is the best time to fill your packaging with clean, fresh and bright colours that instantly catch the eye! In recent years there have been a growing number of brands who opt for exclusive collections or completely re-design their packaging to suit the warm season.

If your brand or product isn’t particularly summery, a splash of summer colour could be just what you need to boost sales and keep the inflow of interest until your busier periods.

Summer Imagery

It might seem obvious, but it can be overlooked. This works in the same thought that as Christmas you would use Christmas Trees, presents, Snowmen etc. During summer opt for classics such as a beach ball, sunshine, sunglasses or anything that can be linked to your brand. A picture of a sunny beach creates interest and will help you stand out from the un-themed packaging.

Positivity

There is something about Summer that brings out the positivity in people. There’s BBQ’s every other weekend, warm weather (supposedly), beer gardens, holidays, seeing friends and family, festivals and the school holidays. With so much positive energy in the air, you’re packaging should convey the same message. Focus on spreading a positive message and the idea of the fun you can have with your product or brand during summer.

Spot a Gap

As we mentioned before, summer packaging is not just for summer products! If your product isn’t particularly summery your competitors might not be investing in it either. Summer, therefore, would be a perfect time to differentiate yourself from your closest rivals that aren’t capitalising on seasonal opportunities.

Our Top Tips for Summer Packaging

We’ve given you a few insights as to the positive effect summer packaging can have on your brand or product. If you’re choosing to go ahead with a summer redesign or overhaul here are a few tips to help.

  • Convey a positive message
  • Make sure it is relevant for the brand
  • Make sure people will still recognise the brand
  • Don’t follow the crowd – Stand out!!!
  • Use Summer imagery
  • Tell the customer it is ‘Limited Edition’
  • Use opportunities to sell more products e.g. link it to a Summer campaign such as ‘win a holiday’

Speak to us For Summer Packaging

If you’re looking to freshen your packaging up for the summer or any season, our brand and product packaging team are ready to help. We’ve been Cheshire’s go-to packaging design company for over 25 years and have rapidly grown popular not only in the North West but across the whole of the North and areas down South.

Find out more about our packaging services here or contact our team using the details below.

Winter is Coming! Start Planning your Christmas Packaging Early

Christmas packaging

Happy Halfway to Christmas, and at Cheshire Packaging, we’re planning for winter even earlier than the writers of Game of Thrones did – and it’s a good job as well because there is something much more terrifying heading towards us than the Army of the Dead… Christmas Shoppers!!!

Christmas is the most important date in the retail calendar. Not only do customers have a huge list of must-have items, but there is also added pressure on stores and businesses to provide outstanding customer service. If your business doesn’t stand out from the crowd and can’t deliver the expected standards of goods on time and in perfect condition, it won’t be a very Merry Christmas.

It might seem a bit ridiculous to be discussing Christmas in June, but searches for Christmas related terms start as early as September. Therefore, it is crucial that businesses prepare for the season sooner rather than later. Cheshire Packaging is the go-to for sourcing transit and in-store Christmas packaging you will need to ensure the best possible service for your customers. So here is our guide to Christmas Packaging.

Picking the Right Packaging

There are certain items that go hand in hand with Christmas. Love them or hate them Christmas jumpers, festive tipples, chocolates and so many more. If your business supplies any of these items, you need to have the right packaging to match. However, if your business is not traditionally related to Christmas that doesn’t mean you should exclude yourself.

The holiday period is a great opportunity to add a bit of festive cheer to your packaging with either limited edition or a complete packaging redesign. A festive logo, holiday message or festive colours are just a few of the potential design ideas for Christmas.

Christmas Packaging on The Move

Christmas is one of the busiest times of the year for sending products via post. With so much going on when on the road it is important that your packaging can withstand the hustle and bustle of the Christmas period. If your goods arrive at your customers’ doors battered and bruised and it isn’t in any state to give as a gift. Your reputation will be forever lost on that customer.

Transit packaging is also a fantastic opportunity to pass on a Christmas message every step of the way to your customer’s hands.

Speak to us For Christmas Packaging

If you’re looking to freshen your packaging up for the Christmas, our brand and product packaging team are ready to help. We’ve been Cheshire’s go packaging design company for over 25 years and have rapidly grown popular not only in the North West but across the whole of the North and areas down South.

Find out more about our packaging services here or contact our team using the details below.

Innovative & Custom Product Packaging

product packaging

The retail world is hugely competitive! No matter where your business finds itself in the industry you’re surrounded by similar functioning and similarly priced goods. So how do you convince customers to pick you? The answer stands out! The number of products on the shelves is ever expanding and if you’re thinking about a plain design with a logo and a picture – you’re likely missing out on potential sales. The modern shopper takes a matter of seconds to decide whether or not to add an item to their basket. Therefore, product packaging is a hugely important driver for customer conversions.

Product packaging is often overlooked as an important sales factor – so here are a few points consider about your packaging.

Let the Product Packaging do the Talking

Product packaging has become part of an experience. A quick YouTube search of ‘unboxing’ and you’re bombarded with videos of YouTuber’s revealing the latest products. Viewers get wrapped up in the whole experience of the packaging down to the last detail. Everything from the colours, imagery, text, weight, materials and more. The box tells a story before they’ve even got their hands on the product.

A quality package says to the consumer that the goods inside are of high quality too!

Customers will Pay more for Original Packaging

Sustainable packaging is a huge part of the modern consumer decision making process. As more and more customers become more aware of where their waste goes – they are making a conscious switch to eco-friendly or sustainable packaging. Custom product packaging can prominently display that message for your customers to see.

Customers will pay more for a quality package that has a positive impact!

Keep Your Customers Coming Back

Packaging enhances a customer’s experience and increases the memorability of a brand and encourages both new and old customers to come back. Take Starbucks as an example; every Christmas they release Christmas themed and artistic cups.

Add Value to your Business with Packaging

The sale shouldn’t and doesn’t have to be the end. If every step of a customer’s journey further enhances their decision to pick you over someone else – this adds value to your business. If your goods have been ordered online and are delivered in a fancy looking packaging that hasn’t been bumped and bruised along its journey.

Customers should enjoy buying from you and packaging plays a huge role in their satisfaction.

Speak to Cheshire Packaging for Custom Product Packaging

Custom packaging is essential for the modern competitive markets and recent trends show that packaging is more than patterns and colours it is an experience that carries your message to your customers.

At Cheshire Packaging, we can help you stand out whether it’s on the road or instore. We provide packaging solutions for:

Our packaging is 100% tailored to your brand, so if there is something unique, you’re looking for do not hesitate to ask.

The team at Cheshire Packaging can help you every last detail of your product packaging. We’ve worked with some of the biggest brands in the UK as well as new businesses looking to make their mark. If you’d like to know more about our services, where we work and how we can help youplease speak to us today.

We work across the North, West, East and South of England including many of the major cities such as Manchester, London, Liverpool, Birmingham, Leeds, Newcastle, Glasgow, Bristol, Stoke on Trent and more.

We operate our business to BSEN ISO 9001:2015 standards which ensure the effective control of all our activities and processes.

Defying Gravity with Display Packaging in Sheffield

Display Packaging in Sheffield

Gravity Display packaging in Sheffield designed by Cheshire Packaging will give your customers easy access to popular items with the added bonus that your stock will be instantly re-filled ready for the next customer.
Gravity display packaging is used frequently for smaller handheld items such as snacks and small toys with their sleek design a great space saver in store.

Easy to Use Display Packaging in Sheffield

Cheshire Packaging has worked with countless companies during our 25 years in business with our impressive and eye-catching designs for all types of display packaging in Sheffield; fitting the needs of our wide range of customers.
Every unit also comes pre-assembled ready for you to add stock and get them on the shelves or the shop floor. We work with you closely to make sure your brand’s key messages are crisp and stand out with our printed four colour process with a matt film laminate.

Display Packaging in Sheffield and So Much More

Cheshire Packaging is specialists in not just display packaging in Sheffield; we also produce high-quality counter displays, corrugated packaging, show cards plus much more!
We operate to BSEN ISO 9001:2015, meaning every item we produce adheres to the highest activity and processing standards. Our goal is to be an extension of your business, understanding your needs and giving you the best service possible.

Discuss Display Packaging in Sheffield With Cheshire Packaging

Our gravity display packaging is cost-effective and supports many lightweight products. They work extremely well on counter-tops because they make stock easy to access and replenish.
If you’d like to know more about our display packaging in Sheffield please get in touch with our team of specialists who can handle any questions you have.
As well as Sheffield, we also provide our services to locations like Lancashire, Manchester, Bolton, Warrington, Stoke on Trent and Liverpool.

High quality display packaging gives low sales the chop

display packaging

Display packaging with a sprinkle of quality from Cheshire Packaging is the perfect recipe to ensure your sales don’t suffer a New Year dip. We offer special bespoke designs of display packaging and always offer expert advice that will turn heads.

Display packaging that hits the back of the net

We recently had the pleasure of working on a bespoke display packaging solution for the launch of a new sports footwear range from an internationally renowned brand. Our remit was to create something unique for the launch which showcases the ball control and improved speed that the new range will give to its wearers.

Unboxing products has become a phenomenon amongst YouTube vloggers and their subscribers, where channel owners unwrap products and explain their uses and benefits. With this in mind, the leading sportswear brand created an unboxing video for the footwears promotional trail.

Their marketing campaign centred around giving players the magic touch, so our creative design team took this theme to another level with a display packaging box that reveals the boots if you open the box on one side but then hides them if opened the other side. Abracadabra indeed!

Think outside the box for your display packaging

We hope the example above has given you the inspiration to start thinking about having something unique for your next product launch. The main types of display packaging we offer are floor standing displays, counter displays and transit packaging, with bespoke designs that are eye-catching.

The team here at Cheshire Packaging have won numerous awards for creating unique designs that are specific to a wide variety of brands. Why not contact us today and speak to one of our friendly team, together we can start thinking of innovative ways to help your products stand out on the shelves with high-quality display packaging. We service areas such as Manchester, Greater Manchester (such as Bolton), Liverpool, Warrington, Chester, Macclesfield and Crewe.

Display Packaging Throughout 2019

Display Packaging

The year has only just begun but we know the next 12 months are crucial and it’s time to start planning now. We’ve been providing display packaging for over 20 years to businesses large and small, helping them to stay competitive and most importantly, helping their products to stand out and remain safe when in transit. We live and breathe packaging and display marketing and understand how vitally important getting the right message across is. It is never too early to start planning for the year so we’ve put together this helpful blog/guide for days in the year that you should look out for as commercial opportunities.

What to look out for with Display Packaging in 2019

The commercial market is flooded with special occasions and marks in the diary that we look forward too. And it is never too early to start planning for them. Getting your designs in early allows you to beat the rush closer to the time as well as giving yourself more flexibility and freedom to tailor your marketing to your audience. Here are a few obvious and not so obvious moments in the 2019 calendar that you display packaging should represent.

Blue Monday: The third Monday in January is nicknamed blue Monday due to the unfortunate nature of being the most depressing day of the year. Some consumers look to retail therapy for a start of the year pick up – so why no consider bright cheerful display packaging to spread the happiness. (21/01/19)

Valentine’s Day: This day doesn’t need any introduction and whether you love it or loathe it. Valentine’s day offers businesses a chance to spread the love with heart-shaped or themed display packaging. (14/02/19)

Mother’s Day: Mother’s Day marks the day we celebrate our Mother’s and all the wonderful things they do for us. If your display packaging is done right it can have huge profit potentials thanks to personal and heartfelt gift giving. If you sell products elsewhere other than the UK don’t forget they celebrate on another day. (31/03/19. The UK) (12/05/19 ROTW)

Easter: Easter celebrates multiple-facets. Some consumers use Easter to celebrate the end of winter. Some people celebrate the religious connotations of Easter. And some see Easter as an egg-cellent way to spread joy with delicious sweets and chocolatey treats. The multiple celebratory causes of Easter allow businesses to tailor their marketing to their audience with bespoke display packaging. (30/03/19 – 02/04/19)

Wedding Season: The months of May to July marks the wedding season. Obviously happy couples get married all year round, however, research suggests between these months search results spiked in terms of people searching for wedding gifts. With this spike of wedding-related searches, if your business falls into this sector, this is the time of year you just can’t afford to miss out on. (May 19 – July 19)

Father’s Day: Father’s Day is the day we celebrate the second half of the dynamic duos that are our parents. Father’s Day has as much marketing and sale potential as Mother’s Day despite the fact they usually say, “I don’t want anything”. Take the time to plan your Father’s Day marketing and display packaging. (16/06/19)

Festival Season: June to September is the start of the UK festival season. Most famous of all is Glastonbury which makes its return in 2019. So why not add a splash of festival-feel to your display packaging. (June 19 – September 2019)

Back to School: It can’t be all good news right! Well is suppose that depends if you ask students or parents. Schools start in September; however, we advise you should plan before that. Tailor your display packaging and strategies to parents and students reminding them to get ready for the new terms. (Early September 19)

Buy British: A not so widely recognised day, but one that is growing in popularity. If you sell a British made or are a British add some national pride to your display packaging. (03/10/19)

Halloween: Halloween has moved away from a novelty day to now being one of the most commercially important days in the commercial calendar, overtaking Valentine’s Day. It’s scary to the think how much you could lose if you miss out on the commercial giant of a day. Encourage shoppers to your display packaging with spooky graphics and themes. (31/10/19)

Bonfire Night: Bonfire night is quite a niche opportunity for British businesses. Firework themed display packaging can go a long way for this British holiday, meaning you shine brightest in-store (05/11/09)

Black Friday: What was once never even heard of on these shores. This American originally holiday has exploded onto the British consumer market, providing shoppers with the opportunity to get their hands of some discounted goods before Christmas starts. This phenomenon of an event is a must for businesses and as much as this day is about the discounts it’s also about being seen. If your display packaging isn’t up to the same standard as your competitors, it could be left lonely on the shelves. (29/11/19)

Cyber Monday: Like Black Friday, Cyber Monday was born as the bookend to Thanksgiving weekend. This is less about buying in-store and mainly focuses on online consuming. However, display packaging still has its place as the consumer may look to purchase your goods that have stood out to them on the shelves. (02/12/19)

Christmas: Before you know it, Christmas is here, and every year the Christmas planning starts a little bit sooner than the last. Some studies have shown that consumer starts Christmas shopping as early as September. Christmas needs no introduction too how important it is to maximise your visibility and marketing for the busiest commercial time of the year. So, plan well in advance for festively themed packaging (25/12/19)

Boxing Day Sales: As we approach the years’ end, the Boxing Day Sales is another Goliath for marketing potential. Even with the emergence of Black Friday and Cyber Monday, discount hunters still make their way down to store in their hundred last minute deals. Boxing day is a fantastic opportunity to update your graphics or introduce a new product ahead of the New Year. (26/12/19)

Speak to our Team for Display Packaging throughout 2019

And the year is done and we can start planning your display packaging for 2020. There are lots of packaging potentials for businesses over the next 12 months, and we’ve only scratched the surface with the list above.

If you’re looking for advice about our services and would like to speak to our team about how we can help. Please do not hesitate to get in touch with Cheshire Packaging today. No project is too big for our designers and we love testing ourselves with new bespoke builds for new and old customers.

Reliable Display Packaging in Sheffield

Display Packaging in Sheffield

Display packaging in Sheffield is one of our specialities here at Cheshire Packaging, making your items stand out in any store.

This time of year is considered to be the golden quarter for retailers, as shoppers rush to get their Christmas presents but also spend money they had as a gift in the January sales.

Designing Perfect Display Packaging in Sheffield

All of the display packaging in Sheffield our design team produce showcases bespoke design; we always put our customers first and create something that will always turn heads in shops.
We work closely with all of our customers to enhance your brand and give your marketing a real buzz.
Our design team have a rich history of producing high quality bespoke display packaging in Sheffield, which has become an extension of our customer’s businesses.

In-house Manufacturing of Display Packaging in Sheffield

As a family run business, Cheshire Packaging is proud to manufacture all of our display packaging in Sheffield in-house, with a quality control process ensuring we only produce the best for our customers. We feel this is the reason why we have so many repeat customers over the years.

One of our most popular designs at this time of the year is the Window Packs, which are ideal for products where the aim is to show the item off; such as a toy or toiletry set.
This design gives maximum exposure to the product whilst providing protection against damage, in case it was to fall off a shelf.

Get in Touch for Your Display Packaging in Sheffield

Here at Cheshire Packaging we operate to BSEN ISO9001:2008 standards, we makes sure all our activity and processes are the best they can be for our customers.
We have over 25 years experience providing display packaging, so why not contact our friendly team to discuss you requirements today.

Bespoke Display Packaging in Yorkshire and Humber

display packaging in Yorkshire and Humber

Here at Cheshire Packaging, we specialise in supplying bespoke display packaging in Yorkshire and Humber for leading brands who operate across the UK.

Our display packaging is designed to our client’s specifications, which helps to proudly display your products in a way that optimises your personality. This boost of packaging appeal and encourage sales by enticing your customers in.

As part of the full range of services available for display packaging in Yorkshire and Humber. Clients have a huge choice of shape, size, colour, finish, materials and more. Our designers have worked with hundreds of diverse clients to create professional designs. Thanks to our eye for creativity and access to the latest print and design equipment. We’ll take your designs and imagination and mix it with our experience to create unique packaging for your business.

Innovation at the Heart of Display Packaging in Yorkshire and Humber

When it comes to display packaging in Yorkshire and Humber, we make sure there are designs and options available for all our customers. As a result, we offer the following options:

Our range of Floor standing display packaging includes dump bins, hanging floor displays, branding blocks and displays for shelves. Floor standing packaging makes great use of floor space at the end of aisles or near to the tills whilst being eye-catching as well as functional.

We design and manufacture a range countertop display packaging as well as shelf displays, compact units, tiered displays, vertical hanging units and cosmetic displays.

Transit packaging is great for taking your brand on the road. Our transit packaging solutions include transit boxes, shelf-ready packaging, cartons, and other promotional materials.

Get in Touch for Display Packaging in Yorkshire and Humber

With so many options of display packing in Yorkshire and Humber available to businesses. We’re extremely confident you’ll find the ideal packaging solutions at Cheshire Packaging. So, if you would like more information about our services and the areas we serve please get in touch today.

Eco-Friendly Display Packaging

Display Packaging

Over the past few years, public attention has cast an eye on the volume of wasted packaging business are creating. As a result, businesses have become increasingly aware of their packaging method and how sustainable they are. There are a number of factors that have led to a shift in practices. So, if you’re looking to become part of the solution with eco-friendly display packaging, you’re in the right place.

Reap the Benefits of Eco-Friendly Display Packaging

Packaging that is non-recyclable poses a strain on the environment. Landfills clogged with unrecyclable display packaging not only has a negative impact on the environment but also economically due to slower decomposition rates – this means they are huge areas of land which can be no longer used.

Eco-friendly display packaging is becoming part of customers decision making. Research has shown that customers have had their eyes opened to the issue of unnecessary waste. Consumers are making a conscious effort to purchase items that can be 100% recycled. In a market flooded with similar looking and similar functioning products. The materials used for your display packaging could be what makes a potential customer an actual customer.

Businesses who make an effort to been seen as being environmentally conscious can attract customers, help the environment and been seen in a positive light enhancing their reputation.

The government has put in a number of regulations that all businesses must follow, our display packaging adheres to the current laws. Here at Cheshire Packaging, we supply eco-friendly across the North East and West. Our designer will work alongside you to create bespoke packaging solutions which reflects your brand’s identity and captures your customers.

Find Out More About Our Eco-Friendly Display Packaging

If you would like to know more about our packaging solutions and our services, do not hesitate to get in touch with a member of the Cheshire Packaging team today.

Display Packaging for the Upcoming Holiday Season

Display Packaging Holidays

Is it too early to start thinking about Christmas? Well, here at Cheshire Packaging we don’t think so! In fact, it is never too early to start planning for the festive season with our display packaging. In fact, it’s not just Christmas themed display packaging we can help you with. Before Christmas starts there is the matter of Halloween and Bonfire night to think of. So, if you want to stay ahead of the competition you might want to start thinking about your packaging.

Christmas is the biggest commercial opportunity for businesses each year as well as being the busiest. Statistics show that many customers turn one eye on Christmas as early as September. Consumers like businesses like to stay ahead of the Christmas rush. Therefore, it is crucial that businesses are prepared for the season ahead with seasonal themed Christmas display packaging. Here are a few tips for getting your packaging ready for the holidays.

Display Packaging Tips for the Holidays

Packaging that is synonymous with the Holiday: Every holiday has its own synonymous items. Whether its chocolate and sweets for Halloween, Christmas jumpers for the festive season and obvious fireworks for bonfire night. Each item can have their own themed display packaging. For the sweets and treats, a spooky skeleton or scary spider on the packaging add a stand out feature when sat on the shelves. Festive tipples always look great sat under the tree in a festively themed bottle bag, as well as gift wrapped for an extra special touch.

Add the Holidays to your Packaging: Not every product is holiday themed but that doesn’t mean you should miss out on all the fun. Why not consider adding a splash of themed imagery to your bespoke packaging. The custom packaging looks great whether on the shelves or sent straight from business into the customer’s hands. Studies found that customers feel a sense of joy buying themed packaging over the original or none themed alternative.

Consider the Environment: There is a modern trend to become eco-friendlier and that doesn’t stop during the Holidays. In all the excitement of the festive season and extra display packaging used, the environment feels the strain. Many of our display packaging solutions are recyclable such as cardboard and padded boxes.

Take Care this Christmas: Fragile and precious items are found under Christmas trees, up and down the country this year. When sending fragile items, you need to ensure they’re suitably protected. Our corrugated display packaging protects your items both on the road and in store. But, we don’t compromise function over style or vice versa, so your items are both well protected and look great for potential buyers.

Get in touch for Seasonal Display Packaging and More

Whether your display packaging is meeting your potential customers head-on or being sent out in transit for delivery. Cheshire Packaging solutions will be just what you need to get ready for the upcoming holidays. If you would like to know more about our packaging, get in touch with our team today. We operate across the North West and have many years helping customers of all sizes with their packaging solutions. Our team of designers and gurus have hands-on experience with the best finishing and printing equipment available and will go above and beyond to make sure you stand out this holiday season.