Display packaging is more important than ever when it comes to influencing a buyer’s purchasing decision. Not only does it play a huge role in building brand awareness and communication, it’s also the first thing your customers see. And considering that over 50% of purchasing decisions are made at the shelf, it’s an aspect of your marketing strategy you really don’t want to miss out on.
But getting it right isn’t always easy in an ever changing landscape, is it? We live in a world where trends come and go seemingly overnight. So, for display packaging, nailing your strategy is crucial. Because it has the power to make or break a brand.
As experts in the industry of transit and display packaging, we keep our finger on the button. And to help you out in this crowded market, we’ve put together some of the biggest and best trends of the year.
Sustainable Display Packaging
It’s no surprise, really. Sustainability in all areas of our lives is becoming a top priority, and rightly so. Display packaging created from recyclable materials is one of the best ways to demonstrate your brands commitment to protecting the planet while reducing your carbon footprint.
We all know the phrase well: reduce, reuse, recycle. And everywhere we look, from reusable shopping bags to compostable plastics, there are a huge amount of innovative ways to increase sustainability as a brand. So, if you’re considering revamping your display packaging this year, make sustainability the number one consideration. Both the planet and your potential buyers will thank you for it!
Clean And Colourful Display Packaging
Minimalist design has been favoured for many years for a number of applications. And that trend has now found its way to display packaging. But you don’t want your product to fade into the background. So, how do you make it work for you?
By getting rid of graphic elements that could be distracting, you can actually help your product get noticed more with display packaging. A minimalist design, along with a targeted brand message (and perhaps a splash of colour) can help customers easily identify a product and make a quick purchase decision.
Twist and lock displays are a great point of sale solution for getting customers attention at key locations like reception areas and tills.
Interactive Display Packaging
When consumers are out and about you can guarantee they have their phones on them. For this reason, incorporating interactive elements is a really effective strategy for boosting sales and brand awareness.
Incorporating digital elements into your point of sale and display packaging encourages customers to interact with your product and influences their purchasing decision. This can include using QR codes on displays that consumers can scan to get a discount code or even something they can take a picture of (or with!) and share across social media with a targeted hashtag.
With interactive display packaging, the opportunities to influence consumers and drive brand awareness are only limited to your imagination. And you can bet your bottom dollar that your sales will skyrocket when you find an effective way of getting consumers to engage with your brand on the world wide web!
Seasonal Display Packaging
This isn’t a new trend, but there’s a reason why it hasn’t gone out of fashion. Instantly recognisable to customers across the nation and a great way to kick-start a promotion or advertise a new product, seasonal displays are a fun and cost-effective way to spread the world.
And there’s so many seasonal events to capitalise on, Christmas being the biggest and most profitable. Without a doubt, seasonal display packaging is a quick and effective way to showcase your products creatively.
Let Us Help
If reading this article has sparked your imagination, then let us help you make your vision become a reality. At Cheshire Packaging, our mission is to become the first choice for transit and display packaging. We are passionate about what we do and use only the best materials and printing methods to create stunning point of sale packaging that boosts sales and drives brand awareness.
Need a bit of inspiration? No problem! Our design team are on hand to help you create stunning packaging display designs, wherever you are from Chester, to Liverpool, Manchester, Leeds and beyond. Contact us today with your requirements, and let us support you with your display packaging requirements.