If your business is gearing up to attend a trade show this year, then you’ll want to stand out from the crowd. Despite being in one place, when it comes to exhibiting at trade shows it’s still important to catch the attention of the crowd. So, we’ve put together 5 of our biggest and best top tips to help you get seen and heard at your next event, including cardboard display stands in Manchester. Read on to find out more!
Create A Buzz For Your Brand
Your presence at a trade show starts well before the big day. Utilise your platforms on Twitter, Facebook, Instagram and LinkedIn to make your presence known and drum up a bit of excitement. This can be done in many different ways, including taking sneak peak and behind the scenes pictures of your display stands to holding a competition or giveaway. Many trade shows will have a hashtag you can use across social media, so use this as a way to connect with other brands and people who will be attending on the day.
The more leg work you do here, the more people are likely to come and visit you on the day. So make sure you invest some time in talking about it way ahead of opening.
Make An Eye Catching Display
Is there anything worse than a drab looking table display at a trade show? When it comes to enticing people to check out your product, make it eye catching and don’t compromise on style.
Depending on the space available to you, there are a number of ways to stand out from your competitors.
For compact spaces, strut cards are a great way to communicate your services or display your products to passers by. And the beauty of them is that you can be as creative as you like in their design. Twist and lock displays are a great point of sale solution for getting the attention of visitors to your stand or the counter at your booth.
At Cheshire Packaging, we are proud producers of some of the best show cards in Manchester. You can read more about how they can help your brand here.
Another way to entice new potential clients at trade shows is through floor standing displays or speciality displays. Whether that be a roller banner or cardboard display showcasing your products. The more creative you are in your display, the better interest will be. Having your products out there and on display is a great way to reel in buyers. What’s more, it allows people to get hands on and really understand what you have to offer.
Showcase Your Biggest Achievements
If your brand has been featured in a certain shop or on a certain popular website – shout about it! Show cards can be a fantastic way of doing this. They quickly show information about your product and where they have been featured. Don’t underestimate how far telling attendees about your recent achievements can get you. If you can demonstrate that other big names have invested in your brand, it will pique curiosity. Not to mention drum up a desire to work with you!
An interactive element to your stand has the power to get you seen faster. People love getting hands on, so if you have an opportunity to get attendees involved with your product then do it! Not only will it create a buzz around your stand, but if you have a queue of people waiting to get involved with your brand, it’ll draw in a whole host of other attendees out of sheer curiosity. Getting creative with your interactive elements can show a fun side to your brand and really showcase your personality. Just make sure people know that you’re offering an interactive activity through your displays!
Giveaway A Goodie Bag
Let’s face it, we all love a freebie. Pens, notepads, stress balls, USB pens…these are all things most people enjoy receiving at a trade show. An effective way to get noticed (and remembered) is to put together a goodie bag that attendees can take away. For extra brand exposure, you could even design special cardboard carry home display boxes packed with literature and goodies. This is bound to catch the eye of other attendees and spur them on to visit your stall to get their hands on a few freebies – and hear all about your brand!
Get Your Brand Seen With Cheshire Packaging
Trade shows are a fantastic way to get your brand seen and heard in a crowded market. But it really just isn’t enough to just attend and hope for the best. The key to getting more bang for your buck at trade shows is to make yourself seen through clever design, displays and packaging of your products. If you’re attending a trade show this year and would like some support in putting together eye catching show cards, floor standing displays, or carry home boxes then contact us today to discuss your requirements. We serve customers nationwide including West Midlands, the North West and Yorkshire, so if you’re attending trade shows in Manchester this year we can support you with your display and packaging needs.