It’s officially summer and at Cheshire Packaging it is our favourite time for packaging design. Although the weather hasn’t caught up with summer just yet, we’re hoping it can reach the highs of last year very soon. While we wait for the long overdue sunshine, we’re going to bring the heat with a few ‘hot’ packaging designs and creative ideas to get your products seen on the shelves or out on the road.
Choosing the Right Colour
When you say ‘seasonal packaging’ you naturally draw to colours such as reds, greens and for snowy Christmas settings, reds hearts for Valentine’s day and orange and blacks for Halloween. But surprisingly not many people think of Summer… and then the penny drops. Summer designs have become increasingly popular and more common on the shelves. When Summer arrives, people change their wardrobe colours, so why can’t they do the same for packaging.
Summer is the best time to fill your packaging with clean, fresh and bright colours that instantly catch the eye! In recent years there have been a growing number of brands who opt for exclusive collections or completely re-design their packaging to suit the warm season.
If your brand or product isn’t particularly summery, a splash of summer colour could be just what you need to boost sales and keep the inflow of interest until your busier periods.
It might seem obvious, but it can be overlooked. This works in the same thought that as Christmas you would use Christmas Trees, presents, Snowmen etc. During summer opt for classics such as a beach ball, sunshine, sunglasses or anything that can be linked to your brand. A picture of a sunny beach creates interest and will help you stand out from the un-themed packaging.
There is something about Summer that brings out the positivity in people. There’s BBQ’s every other weekend, warm weather (supposedly), beer gardens, holidays, seeing friends and family, festivals and the school holidays. With so much positive energy in the air, you’re packaging should convey the same message. Focus on spreading a positive message and the idea of the fun you can have with your product or brand during summer.
Spot a Gap
As we mentioned before, summer packaging is not just for summer products! If your product isn’t particularly summery your competitors might not be investing in it either. Summer, therefore, would be a perfect time to differentiate yourself from your closest rivals that aren’t capitalising on seasonal opportunities.
Our Top Tips for Summer Packaging
We’ve given you a few insights as to the positive effect summer packaging can have on your brand or product. If you’re choosing to go ahead with a summer redesign or overhaul here are a few tips to help.
- Convey a positive message
- Make sure it is relevant for the brand
- Make sure people will still recognise the brand
- Don’t follow the crowd – Stand out!!!
- Use Summer imagery
- Tell the customer it is ‘Limited Edition’
- Use opportunities to sell more products e.g. link it to a Summer campaign such as ‘win a holiday’
Speak to us For Summer Packaging
If you’re looking to freshen your packaging up for the summer or any season, our brand and product packaging team are ready to help. We’ve been Cheshire’s go-to packaging design company for over 25 years and have rapidly grown popular not only in the North West but across the whole of the North and areas down South.