Strut cards (also known as show cards) are a powerful tool when it comes to point of sale marketing. These handy display signs are particularly effective when it comes to letting your customers know about special offers they can take advantage of. They’re also ultra portable, which is ideal for on the go advertising.
If you think strut cards can work for your business (and we believe they work for all kinds) then check out our top tips for making the most of your strut cards with Cheshire Packaging.
Bespoke Strut Cards Help You Stand Out
The main purpose of a strut card is to bring a customers attention to products or offers quickly. Brochures and leaflets have their place but a display board is great for catching the eye of impulse buyers. Designs are available in a range of sizes from A5 to A3 depending on where they’ll be displayed, but what’s most important is your message.
Take some time to come up with a simple but effective message to attract consumers. If you want your strut card to prompt a customer to make a purchase consider the questions they’ll be asking:
- Why should I buy it?
- What’s the benefit of the product?
- How big is the discount?
- Can I get it anywhere else?
There will be a huge range of questions to think about, but a clever headline with a clear call to action is paramount.
Get Creative With High Quality Designs
At Cheshire Packaging, we pride ourselves on high quality design. How your brand looks is as important as the message you’re sending, which is reflected in your POS packaging. Why not try getting creative with your point of sale packaging? For example, if you would like customers to visit your website you could add a QR code leading to a discount code or coupon. Or you could promote your social media accounts such as Facebook, Instagram, or Snapchat. The possibilities are almost endless!
Contact Us Today For Your Strut Cards
If you’ve got a vision, we can make it a reality. Our excellent strut cards are printed in full colour and mounted to 2mm thick Dutch greyboard. All are available with matt or gloss lamination with a rudder strut attached to the reverse for durability and staying power. And what’s more, our team of creative designers take the time to get to know your brand and understand your message in order to create materials that get results.
If you’d like to know more about how we can help, then please contact our team. We serve some of the UK’s biggest businesses nationwide and we’re ready and waiting to help you too!