The retail world is hugely competitive! No matter where your business finds itself in the industry you’re surrounded by similar functioning and similarly priced goods. So how do you convince customers to pick you? The answer stands out! The number of products on the shelves is ever expanding and if you’re thinking about a plain design with a logo and a picture – you’re likely missing out on potential sales. The modern shopper takes a matter of seconds to decide whether or not to add an item to their basket. Therefore, product packaging is a hugely important driver for customer conversions.
Product packaging is often overlooked as an important sales factor – so here are a few points consider about your packaging.
Let the Product Packaging do the Talking
Product packaging has become part of an experience. A quick YouTube search of ‘unboxing’ and you’re bombarded with videos of YouTuber’s revealing the latest products. Viewers get wrapped up in the whole experience of the packaging down to the last detail. Everything from the colours, imagery, text, weight, materials and more. The box tells a story before they’ve even got their hands on the product.
A quality package says to the consumer that the goods inside are of high quality too!
Customers will Pay more for Original Packaging
Sustainable packaging is a huge part of the modern consumer decision making process. As more and more customers become more aware of where their waste goes – they are making a conscious switch to eco-friendly or sustainable packaging. Custom product packaging can prominently display that message for your customers to see.
Customers will pay more for a quality package that has a positive impact!
Keep Your Customers Coming Back
Packaging enhances a customer’s experience and increases the memorability of a brand and encourages both new and old customers to come back. Take Starbucks as an example; every Christmas they release Christmas themed and artistic cups.
Add Value to your Business with Packaging
The sale shouldn’t and doesn’t have to be the end. If every step of a customer’s journey further enhances their decision to pick you over someone else – this adds value to your business. If your goods have been ordered online and are delivered in a fancy looking packaging that hasn’t been bumped and bruised along its journey.
Customers should enjoy buying from you and packaging plays a huge role in their satisfaction.
Speak to Cheshire Packaging for Custom Product Packaging
Custom packaging is essential for the modern competitive markets and recent trends show that packaging is more than patterns and colours it is an experience that carries your message to your customers.
At Cheshire Packaging, we can help you stand out whether it’s on the road or instore. We provide packaging solutions for:
- Transit – Heavy duty, direct mail, ready for the shelf, carry home boxes, corrugated packaging – take a look at our complete range
- Speciality Packaging – Wood veneer, games, seasonal, window packs, gravity packs – take a look at our complete range
- Floor Standing – Dump bins, branded boxes, shelf displays, large standees, magazine stands – take a look at our complete range
- Counter Displays – Compact units, shelf displays, tiered displays, bespoke designs, counter trays & displays – take a look at our complete range
Our packaging is 100% tailored to your brand, so if there is something unique, you’re looking for do not hesitate to ask.
The team at Cheshire Packaging can help you every last detail of your product packaging. We’ve worked with some of the biggest brands in the UK as well as new businesses looking to make their mark. If you’d like to know more about our services, where we work and how we can help you – please speak to us today.
We work across the North, West, East and South of England including many of the major cities such as Manchester, London, Liverpool, Birmingham, Leeds, Newcastle, Glasgow, Bristol, Stoke on Trent and more.
We operate our business to BSEN ISO 9001:2015 standards which ensure the effective control of all our activities and processes.