The world of e-commerce and high street shopping work in tandem and that is something that is often overlooked by business owners. Many shoppers walk up and down the shelves of shops and stores and as well as buy online. But if you want to be part of that a customer’s decision-making process you first need to be seen! And that is where our point of sale packaging can help!
Point of sale packaging should be an essential role in your marketing plan. At Cheshire Packaging, we’ve been helping businesses of all sizes, scale and industry backgrounds. As one of the UK’s leading provider of custom packaging for a variety of retail settings. We’ve outlined a few reasons why a point of sale marketing is vital for businesses.
Point of Sale Packaging for the Busy World of Retail
Point of sale display packaging is a specialised form of marketing and promotion designed to grab the eye of potential customers. Whether is it for a new product released onto the market, special offer, seasonal promotion and events. Some people think shop promotions are a dying art however we’re here to tell you a few reasons to reconsider…
Point of Sale Promotions Still Work!
Following a recent study, researchers found that a massive 75% of customer buying decisions were made in the store. The study also found that fewer and fewer shoppers are hitting the streets without a pre-planned purchase mission and instead are being influenced by channels which influence and entice them into a decision to purchase.
Point of sale marketing promotions intention is to influence and increase impulse spending. A well-placed POS packaging or display marketing can be that final push to get your customer to their hand in their pocket.
How many times have you been stood in an aisle looking at an item and an adjected product has triggered you to pick that up too? E.g. chocolate next to wine. Additionally, POS is perfect for a new product launch in order to stand out from the rest and convince your customer to try something new.
POS is a Chance to Break up Cluttered Shelves & Aisles
Point of Sale Packaging is a chance to break up cluttered shelves of homogenous products. It gives retailers the opportunity to re-merchandise the shop floor which often benefits the brand. Whether it is a temporary change or a change for a complete season, POS marketing can drive sales with standout products, which cannot be recreated online.
Build Relationships and a Strong Brand Image with POS
A POS campaign attracts and appeals to customers so that they can directly interact with your products. Display marketing can educate, attract and help customers into a decision. This is particularly true with point of sales displays such as strut cards and twist and lock displays. Ultimately customers want the decision to be easy and if your marketing is clear, you’ll build a trusted relationship.
Point of sale marketing can also help you to react to competitor promotions or take advantage of last-minute opportunities. E.g. Ice cream on a hot day. Essentially a POS campaign allows brands and retailers to remain relevant to customers in the world of competitive retail.
Speak to Cheshire Packaging for Point of Sale Packaging
Most importantly, a point of sale packaging and marketing campaign is measurable! Every business owner wants to know if they’re getting a return on their investment and POS campaigns can do just that. E.g. a POS campaign running in three stores with similar resources being dispersed evenly. You can evaluate the success each store is bringing in and adapt the resources to and from stores that are outperforming others.
If you’re thinking of starting a POS marketing campaign, speak to Cheshire Packaging for point of sale packaging. We’ve accumulated years of experience between our design and printing team and provide tailored solutions depending on your requirements and specifications.
We design packaging that resonates with your audience and captures your brand’s image. For more information, or for help picking out the right point of sale packaging. Please speak to a member of our helpful staff at Cheshire Packaging today.