The year has only just begun but we know the next 12 months are crucial and it’s time to start planning now. We’ve been providing display packaging for over 20 years to businesses large and small, helping them to stay competitive and most importantly, helping their products to stand out and remain safe when in transit. We live and breathe packaging and display marketing and understand how vitally important getting the right message across is. It is never too early to start planning for the year so we’ve put together this helpful blog/guide for days in the year that you should look out for as commercial opportunities.
What to look out for with Display Packaging in 2019
The commercial market is flooded with special occasions and marks in the diary that we look forward too. And it is never too early to start planning for them. Getting your designs in early allows you to beat the rush closer to the time as well as giving yourself more flexibility and freedom to tailor your marketing to your audience. Here are a few obvious and not so obvious moments in the 2019 calendar that you display packaging should represent.
Blue Monday: The third Monday in January is nicknamed blue Monday due to the unfortunate nature of being the most depressing day of the year. Some consumers look to retail therapy for a start of the year pick up – so why no consider bright cheerful display packaging to spread the happiness. (21/01/19)
Valentine’s Day: This day doesn’t need any introduction and whether you love it or loathe it. Valentine’s day offers businesses a chance to spread the love with heart-shaped or themed display packaging. (14/02/19)
Mother’s Day: Mother’s Day marks the day we celebrate our Mother’s and all the wonderful things they do for us. If your display packaging is done right it can have huge profit potentials thanks to personal and heartfelt gift giving. If you sell products elsewhere other than the UK don’t forget they celebrate on another day. (31/03/19. The UK) (12/05/19 ROTW)
Easter: Easter celebrates multiple-facets. Some consumers use Easter to celebrate the end of winter. Some people celebrate the religious connotations of Easter. And some see Easter as an egg-cellent way to spread joy with delicious sweets and chocolatey treats. The multiple celebratory causes of Easter allow businesses to tailor their marketing to their audience with bespoke display packaging. (30/03/19 – 02/04/19)
Wedding Season: The months of May to July marks the wedding season. Obviously happy couples get married all year round, however, research suggests between these months search results spiked in terms of people searching for wedding gifts. With this spike of wedding-related searches, if your business falls into this sector, this is the time of year you just can’t afford to miss out on. (May 19 – July 19)
Father’s Day: Father’s Day is the day we celebrate the second half of the dynamic duos that are our parents. Father’s Day has as much marketing and sale potential as Mother’s Day despite the fact they usually say, “I don’t want anything”. Take the time to plan your Father’s Day marketing and display packaging. (16/06/19)
Festival Season: June to September is the start of the UK festival season. Most famous of all is Glastonbury which makes its return in 2019. So why not add a splash of festival-feel to your display packaging. (June 19 – September 2019)
Back to School: It can’t be all good news right! Well is suppose that depends if you ask students or parents. Schools start in September; however, we advise you should plan before that. Tailor your display packaging and strategies to parents and students reminding them to get ready for the new terms. (Early September 19)
Buy British: A not so widely recognised day, but one that is growing in popularity. If you sell a British made or are a British add some national pride to your display packaging. (03/10/19)
Halloween: Halloween has moved away from a novelty day to now being one of the most commercially important days in the commercial calendar, overtaking Valentine’s Day. It’s scary to the think how much you could lose if you miss out on the commercial giant of a day. Encourage shoppers to your display packaging with spooky graphics and themes. (31/10/19)
Bonfire Night: Bonfire night is quite a niche opportunity for British businesses. Firework themed display packaging can go a long way for this British holiday, meaning you shine brightest in-store (05/11/09)
Black Friday: What was once never even heard of on these shores. This American originally holiday has exploded onto the British consumer market, providing shoppers with the opportunity to get their hands of some discounted goods before Christmas starts. This phenomenon of an event is a must for businesses and as much as this day is about the discounts it’s also about being seen. If your display packaging isn’t up to the same standard as your competitors, it could be left lonely on the shelves. (29/11/19)
Cyber Monday: Like Black Friday, Cyber Monday was born as the bookend to Thanksgiving weekend. This is less about buying in-store and mainly focuses on online consuming. However, display packaging still has its place as the consumer may look to purchase your goods that have stood out to them on the shelves. (02/12/19)
Christmas: Before you know it, Christmas is here, and every year the Christmas planning starts a little bit sooner than the last. Some studies have shown that consumer starts Christmas shopping as early as September. Christmas needs no introduction too how important it is to maximise your visibility and marketing for the busiest commercial time of the year. So, plan well in advance for festively themed packaging (25/12/19)
Boxing Day Sales: As we approach the years’ end, the Boxing Day Sales is another Goliath for marketing potential. Even with the emergence of Black Friday and Cyber Monday, discount hunters still make their way down to store in their hundred last minute deals. Boxing day is a fantastic opportunity to update your graphics or introduce a new product ahead of the New Year. (26/12/19)
Speak to our Team for Display Packaging throughout 2019
And the year is done and we can start planning your display packaging for 2020. There are lots of packaging potentials for businesses over the next 12 months, and we’ve only scratched the surface with the list above.
If you’re looking for advice about our services and would like to speak to our team about how we can help. Please do not hesitate to get in touch with Cheshire Packaging today. No project is too big for our designers and we love testing ourselves with new bespoke builds for new and old customers.