Category: Uncategorised

Protecting Your Products and Your Brand with Cheshire Packaging

anti-counterfeit packaging - cheshire packaging

The growth of bespoke packaging for brands comes with the rise of anti-counterfeit solutions to fight against fake products.
Cheshire Packaging regularly works with a host of well-known brands and we are constantly looking at innovative ways to help them stand out on the shelf and everywhere else in-store.
A recent survey from a market research company has revealed that brands are investing more in their packaging to help stay one step ahead of counterfeiters.
According to the International Trademark Association, the total cost of fakes topped just under £400 million last year alone!

Providers of Innovative Bespoke Packaging

The anti-counterfeit packaging landscape is constantly changing, but here at Cheshire Packaging, we pride ourselves on being innovators and giving our customers the latest design solutions that look great and are safe.
As a way to combat fakes brands are requesting tailored holograms added to their products so customers and stores know that they are receiving official items.
We also balance the protection of your items with affordability, always offering a cost-effective solution which is one of the reasons we’ve been in business in 25 years!

Packaging Designs to Dye For

Here at Cheshire Packaging, we work closely with all of our customers to make sure we exceed your print finishing needs with advice offered throughout the entire process.
We have worked on a host of bespoke designs including pop up displays and tent cards that are all handcrafted by our talented team.
For 25 years and counting, we are the leading manufacturers for point of sale packaging that’s environmentally friendly and guaranteed to impress your customers.
We balance being innovative, offering value for money and ultimately delivering the best for our customers, so if you’d like to work with Cheshire Packaging on transforming your packaging please contact us now. Our Sales team can’t wait to hear from you!

Boost Sales With Bespoke Point Of Sale Packaging

point of sale packaging

As a business, have you ever wondered: does bespoke point of sale packaging increase sales volumes? And you wouldn’t be alone. Out in the world of retail, there are a lot of business owners just like you considering their packaging solutions and wondering: does it really make a difference?

The short answer is yes. But we know that’s not convincing enough! Here at Cheshire Packaging, we wanted to take the time to talk about 3 of our bespoke point of sale packaging solutions and show you how custom designs can increase product sales and brand awareness.

Make Bespoke Point Of Sale Packaging Work For You

A quick browse of our products is proof enough that there are a wide range of point of sale packaging options out there. And each one has the power to boost brand awareness and supercharge your selling power. How? Let us show you!

Shelf Ready Display Packaging

If you need your products to arrive ready to be sold, then our shelf ready display packaging is a great place to start. Each SRP we create is designed to meet individual store requirements and is ready to go out of the box! Of course, how your product looks and the packaging it arrives in holds just as much weight as the quality. Our team of creative designers can assist you in whipping up bespoke point of sale packaging that showcases your brand in the best light.

Carry Home Display Boxes

These handy display boxes are both functional and attractive, and what’s more, they’re a walking advert for your product. The way you interact with customers doesn’t have to stop in the shop, which is why carry home packaging offers a huge range of opportunities for your business to be seen. From taking them out to the car after purchase, through to what a customer does with it after use. Point of sale packaging is a powerful way to reach more people and really show off your creative side.

Dump Bins

Effective for maximising floor space, dump bins are a great way to promote your products. A cost effective and practical alternative to floor standing displays, this is a popular design of point of sale units. At Cheshire Packaging, we’re able to create these point of sale products in a range of shapes and sizes in a high quality finish your customers will love. In short, dump bins encourage impulse buys which makes them really effective at boosting sales.

Get Bespoke Point Of Sale Packaging For Your Business

From transit packaging to product displays, at Cheshire Packaging we pride ourselves on producing high quality products from counter top designs to cardboard displays. Now you know a little bit more about the types of bespoke point of sale packaging we have to offer, why not get in touch with a member of our team today and find out how we can help you.

Showcase Your Unmissable Offers With Strut Cards

strut cards

Strut cards (also known as show cards) are a powerful tool when it comes to point of sale marketing. These handy display signs are particularly effective when it comes to letting your customers know about special offers they can take advantage of. They’re also ultra portable, which is ideal for on the go advertising.
If you think strut cards can work for your business (and we believe they work for all kinds) then check out our top tips for making the most of your strut cards with Cheshire Packaging.

Bespoke Strut Cards Help You Stand Out

The main purpose of a strut card is to bring a customers attention to products or offers quickly. Brochures and leaflets have their place but a display board is great for catching the eye of impulse buyers. Designs are available in a range of sizes from A5 to A3 depending on where they’ll be displayed, but what’s most important is your message.

Take some time to come up with a simple but effective message to attract consumers. If you want your strut card to prompt a customer to make a purchase consider the questions they’ll be asking:

  • Why should I buy it?
  • What’s the benefit of the product?
  • How big is the discount?
  • Can I get it anywhere else?

There will be a huge range of questions to think about, but a clever headline with a clear call to action is paramount.

Get Creative With High Quality Designs

At Cheshire Packaging, we pride ourselves on high quality design. How your brand looks is as important as the message you’re sending, which is reflected in your POS packaging. Why not try getting creative with your point of sale packaging?  For example, if you would like customers to visit your website you could add a QR code leading to a discount code or coupon. Or you could promote your social media accounts such as Facebook, Instagram, or Snapchat. The possibilities are almost endless!

Contact Us Today For Your Strut Cards

If you’ve got a vision, we can make it a reality. Our excellent strut cards are printed in full colour and mounted to 2mm thick Dutch greyboard. All are available with matt or gloss lamination with a rudder strut attached to the reverse for durability and staying power. And what’s more, our team of creative designers take the time to get to know your brand and understand your message in order to create materials that get results.

If you’d like to know more about how we can help, then please contact our team. We serve some of the UK’s biggest businesses nationwide and we’re ready and waiting to help you too!

The Most Common Questions about Transit Packaging in Huddersfield

transit packaging in huddersfield

Transit packaging in Huddersfield is just one of a host of services offered by the leading packaging solutions providers – Cheshire Packaging!
We often get quizzed about our range of transit packaging, so we’re going to share some of the most popular questions from our customers, plus the answers.

What Materials Work Best for Transit Packaging?
The choice of packaging material depends on the size and the products you want to ship. Your shipping boxes need to be robust and give the maximum amount of protection to your goods whilst in transit. For higher loads using the recyclable corrugated board is generally the most popular option.

Does Transit Packaging Undermine the Product’s Sale Packaging?
Not at all. If you’ve decided to have bespoke designs for a special or new product box, this won’t be affected by transit packaging. The ideal way to get the best of both worlds is by talking this through with our team during the design stage for your packaging.

Can My Transit Packaging Be Printed On?
Yes, this is another opportunity to extend your brand awareness and spread the word about a new product subtly.

Is My Packaging Environmentally Friendly?
Here at Cheshire Packaging, we are extremely conscious of our commitment to the environment, which is the reason why all of our packaging solutions are made from recyclable materials.
By working with us you will be doing your bit to help create an eco-friendlier world.

The Leading Suppliers of Transit Packaging in Huddersfield

From our base Hyde, Cheshire we are able to supply packaging solutions to a wide range of customers right across the North West and Yorkshire – including Huddersfield!
For 25 years and counting, we have been the leading manufacturers of transit packaging with an emphasis on being environmentally friendly.
If you’d like to know more about working with Cheshire Packaging please get in touch today.

Build Your Brand With Custom Display Boxes

Display boxes for branding

The world of business has never been more competitive, which is why at Cheshire Packaging we offer a bespoke design service for display boxes. For 25 years, we have worked with many of the UK’s leading brands to design and manufacture high quality display boxes. We care about helping you to craft a strong brand identity. And if you’ve spent a lot of time creating an effective product, the way it reaches your customer is important. We know that the key to standing out from the crowd is branding.

The Importance of Display Boxes In Brand Recognition

Brand recognition is a powerful tool for growth. And display boxes are the perfect opportunity to showcase your brand before a customer has even tried your product. We are told that you shouldn’t judge a book by its cover. But consumers do! Your display case is your shop window. And that starts with high quality materials, a clear brand identity, and your unique product combined.

Above all, we are passionate about creating display boxes that really work for your business. We don’t believe in ‘one size fits all’. Your product is unique, and your packaging should reflect that. Which is why, when you work with us, our creative design team collaborates with you to create point of sale packaging solutions with consumer pulling power!

From gravity display boxes to window packs that perfectly exhibit your items, we have something to meet your needs. And using our own state-of-the-art in-house equipment, we have the capacity to bring your brand vision to life in an array of colours, sizes, and shapes.

Supercharge Your Brand With Bespoke Display Boxes

Whether you’re looking for display boxes to showcase in store, or even for transportation of your products, Cheshire Packaging offers an end-to-end service with your brand at heart. We’re confident that we can create a high quality packaging solution for your requirements. To find out more, please get in touch with a member of our team today.

 

Impress Impulse Buyers with Strut Cards in Chester

strut cards in chester

Strut cards in Chester are one of the best ways to entice impulse buyers towards your latest range of products.
The design of your strut cards is crucial and our innovative designers will create something truly special in any shape or size.

Strut Cards in Chester Sell Dreams

One of the industries where show cards are a great marketing tool is in the beauty and cosmetics sector.
Sometimes referred to as selling dreams, makeup and cosmetics offer shoppers a chance to better themselves and enhance their wellbeing and confidence. Your advertising of these products needs to communicate your brand’s key messages in seconds.

“Eye level is buying level” in retail. Locating your displays and products at a point in-store where customers can see without looking up or down increases the number of purchases.
Retail industry statistics reveal that just one-third of in-store purchases are planned, which in turn means the other two-thirds of purchases are impulse buys – a major opportunity for stores!

How do you drive sales conversions? The positioning of advertising and product placement is key to catching your customers eye with lower priced products or sale items working better nearer to till points. Creating a tailored space for a new must-have item will help it stand out from the crowd.

The final push for your customers will be the striking design of your strut cards with an exclusive offer. The retail industry takes no prisoners, make sure your advertising captures attention and instantly persuades. It is the difference between good or poor sales.

Cheshire Packaging – Strut Cards in Chester Specialists

Cheshire Packaging has been providing point of sale packaging for over 25 years for some of the UK’s leading brands.
We mix our industry experience with a creative flair to generate bespoke strut cards that impress shoppers and ultimately drive sales.
If you’d like to know more about any of our packaging solutions, please contact us today.

Personalise Father’s Day with Transit Packaging in Stoke on Trent

Carry Home Display and Transit Packaging

Transit packaging in Stoke on Trent supplied by Cheshire Packaging is the perfect solution to make sure your personalised gifts for Father’s Day arrive in immaculate condition.
Here at Cheshire Packaging we offer a wide range of options that can be completely bespoke to your needs.

Transit Packaging in Stoke on Trent Creates Memories

Celebrated on the third Sunday in June, Father’s Day is a day to celebrate our Dads and spoil them with gifts and experiences.
Personalised gifts are the best way for families to show how much their Dads mean to them, giving them a present that will be cherished for a lifetime. This could be their very own beer or wine glass, stationary equipment such as pens, shaving sets or perhaps cooking cutlery ready for BBQ season.
For glass and delicate items, a polyethene foam cover will keep them protected while being transported to your store.
Using our years of industry experience, Cheshire Packaging has perfected this type of packaging to ensure minimum materials are used without compromising on quality.

Ready to Buy Transit Packaging in Stoke on Trent

While we’re on the subject of personalised presents, one of the easiest gifts you can stock for Father’s Day is carry home display boxes commonly used for beers, cask ales, spirits such as gin, whiskey or brandy.
Cheshire Packaging is also an environmentally conscious business and by providing this sort of transit packaging we are actively reducing the amount of plastic carrier bags you will need to supply to customers for this sort of item.

Transit Packaging in Stoke on Trent Pioneers

With meticulous quality control standards, Cheshire Packaging are the leading suppliers of transit packaging in Stoke on Trent.
Our business is accredited to BSEN ISO 9001:2015 meaning all of our procedures and materials are always the best in the industry.
If you’d like to know more about the types of transit packaging in Stoke-on-Trent, please contact us today.

Sustainable Packaging in Warrington Built to Last

sustainable packaging in warrington

Sustainable packaging in Warrington is the best way you can do your bit for the environment without compromising on quality.

Cheshire Packaging has seen the swing in the market towards eco-friendly packaging options with customers preferring a recyclable option over a non-recyclable one.

Statistics have revealed that 40% of the plastic produced for packaging is only used once then discarded making it a less cost-effective solution.

People and companies are also taking responsibility to change into their own hands with the London Marathon setting a new record for plastic recycling with an incredible 350,000 bottles collected within 6 hours.

Plastic Alternative Sustainable Packaging in Warrington

With the war on plastic a constant talking point in the retail sector, we are going to look at some of the most popular alternatives for packaging.

  • Paperboard – Offering a flexible yet sturdy material, paperboard offers similar benefits to plastic but is much more sustainable and recyclable.
  • Corn Starch – Made from renewable sources corn starch doesn’t feature the toxic chemicals in plastic.
  • Glass – The leading packaging material for spirits, wines and beers, glass is now being used more food and dairy products.
  • Seaweed – Easy to cultivate and in plentiful supply, seaweed is now being used as an alternative to plastic cups, bottles, sachets and even straws in restaurants!
  • Beeswax – Combining oils and resins with organic cotton this flexible and reusable wrap is used to guard food against spoiling.

Lead the Revolution of Sustainable Packaging in Warrington

The difference between Cheshire Packaging and any other supplier is the types of designs we can produce for sustainable packaging using recyclable materials. We aim to forge a close working relationship with all our clients, striking the perfect balance between innovation and communicating your brand’s key messages.

If you want to be part of the major evolution of packaging please get in touch with our customer service team today.

We supply sustainable packaging in Warrington and the surrounding areas such as Bolton, Manchester, Liverpool, Macclesfield and Crewe.

POS Marketing with Point of Sale Packaging

Point of Sale Packaging

The world of e-commerce and high street shopping work in tandem and that is something that is often overlooked by business owners. Many shoppers walk up and down the shelves of shops and stores and as well as buy online. But if you want to be part of that a customer’s decision-making process you first need to be seen! And that is where our point of sale packaging can help!

Point of sale packaging should be an essential role in your marketing plan. At Cheshire Packaging, we’ve been helping businesses of all sizes, scale and industry backgrounds. As one of the UK’s leading provider of custom packaging for a variety of retail settings. We’ve outlined a few reasons why a point of sale marketing is vital for businesses.

Point of Sale Packaging for the Busy World of Retail

Point of sale display packaging is a specialised form of marketing and promotion designed to grab the eye of potential customers. Whether is it for a new product released onto the market, special offer, seasonal promotion and events. Some people think shop promotions are a dying art however we’re here to tell you a few reasons to reconsider…

Point of Sale Promotions Still Work!

Following a recent study, researchers found that a massive 75% of customer buying decisions were made in the store. The study also found that fewer and fewer shoppers are hitting the streets without a pre-planned purchase mission and instead are being influenced by channels which influence and entice them into a decision to purchase.

Point of sale marketing promotions intention is to influence and increase impulse spending. A well-placed POS packaging or display marketing can be that final push to get your customer to their hand in their pocket.

How many times have you been stood in an aisle looking at an item and an adjected product has triggered you to pick that up too? E.g. chocolate next to wine. Additionally, POS is perfect for a new product launch in order to stand out from the rest and convince your customer to try something new.

POS is a Chance to Break up Cluttered Shelves & Aisles

Point of Sale Packaging is a chance to break up cluttered shelves of homogenous products. It gives retailers the opportunity to re-merchandise the shop floor which often benefits the brand. Whether it is a temporary change or a change for a complete season, POS marketing can drive sales with standout products, which cannot be recreated online.

Build Relationships and a Strong Brand Image with POS

A POS campaign attracts and appeals to customers so that they can directly interact with your products. Display marketing can educate, attract and help customers into a decision. Ultimately customers want the decision to be easy and if your marketing is clear, you’ll build a trusted relationship.

Plus, More

Point of sale marketing can also help you to react to competitor promotions or take advantage of last-minute opportunities. E.g. Ice cream on a hot day. Essentially a POS campaign allows brands and retailers to remain relevant to customers in the world of competitive retail.

Speak to Cheshire Packaging for Point of Sale Packaging

Most importantly, a point of sale packaging and marketing campaign is measurable! Every business owner wants to know if they’re getting a return on their investment and POS campaigns can do just that. E.g. a POS campaign running in three stores with similar resources being dispersed evenly. You can evaluate the success each store is bringing in and adapt the resources to and from stores that are outperforming others.

If you’re thinking of starting a POS marketing campaign, speak to Cheshire Packaging for point of sale packaging. We’ve accumulated years of experience between our design and printing team and provide tailored solutions depending on your requirements and specifications.

We design packaging that resonates with your audience and captures your brand’s image. For more information, or for help picking out the right point of sale packaging. Please speak to a member of our helpful staff at Cheshire Packaging today.

Defying Gravity with Display Packaging in Sheffield

Display Packaging in Sheffield

Gravity Display packaging in Sheffield designed by Cheshire Packaging will give your customers easy access to popular items with the added bonus that your stock will be instantly re-filled ready for the next customer.
Gravity display packaging is used frequently for smaller handheld items such as snacks and small toys with their sleek design a great space saver in store.

Easy to Use Display Packaging in Sheffield

Cheshire Packaging has worked with countless companies during our 25 years in business with our impressive and eye-catching designs for all types of display packaging in Sheffield; fitting the needs of our wide range of customers.
Every unit also comes pre-assembled ready for you to add stock and get them on the shelves or the shop floor. We work with you closely to make sure your brand’s key messages are crisp and stand out with our printed four colour process with a matt film laminate.

Display Packaging in Sheffield and So Much More

Cheshire Packaging is specialists in not just display packaging in Sheffield; we also produce high-quality counter displays, corrugated packaging, show cards plus much more!
We operate to BSEN ISO 9001:2015, meaning every item we produce adheres to the highest activity and processing standards. Our goal is to be an extension of your business, understanding your needs and giving you the best service possible.

Discuss Display Packaging in Sheffield With Cheshire Packaging

Our gravity display packaging is cost-effective and supports many lightweight products. They work extremely well on counter-tops because they make stock easy to access and replenish.
If you’d like to know more about our display packaging in Sheffield please get in touch with our team of specialists who can handle any questions you have.
As well as Sheffield, we also provide our services to locations like Lancashire, Manchester, Bolton, Warrington, Stoke on Trent and Liverpool.