Category: Point of Sale Packaging

Unmissable Display Packaging Trends Of 2019

Unmissable Display Packaging Trends Of 2019

Display packaging is more important than ever when it comes to influencing a buyer’s purchasing decision. Not only does it play a huge role in building brand awareness and communication, it’s also the first thing your customers see. And considering that over 50% of purchasing decisions are made at the shelf, it’s an aspect of your marketing strategy you really don’t want to miss out on. 

But getting it right isn’t always easy in an ever changing landscape, is it? We live in a world where trends come and go seemingly overnight. So, for display packaging, nailing your strategy is crucial. Because it has the power to make or break a brand. 

As experts in the industry of transit and display packaging, we keep our finger on the button. And to help you out in this crowded market, we’ve put together some of the biggest and best trends of the year. 

Sustainable Display Packaging

It’s no surprise, really. Sustainability in all areas of our lives is becoming a top priority, and rightly so. Display packaging created from recyclable materials is one of the best ways to demonstrate your brands commitment to protecting the planet while reducing your carbon footprint. 

We all know the phrase well: reduce, reuse, recycle. And everywhere we look, from reusable shopping bags to compostable plastics, there are a huge amount of innovative ways to increase sustainability as a brand. So, if you’re considering revamping your display packaging this year, make sustainability the number one consideration. Both the planet and your potential buyers will thank you for it! 

Clean And Colourful Display Packaging 

Minimalist design has been favoured for many years for a number of applications. And that trend has now found its way to display packaging. But you don’t want your product to fade into the background. So, how do you make it work for you? 

By getting rid of graphic elements that could be distracting, you can actually help your product get noticed more with display packaging. A minimalist design, along with a targeted brand message (and perhaps a splash of colour) can help customers easily identify a product and make a quick purchase decision. 

Twist and lock displays are a great point of sale solution for getting customers attention at key locations like reception areas and tills.

Interactive Display Packaging 

When consumers are out and about you can guarantee they have their phones on them. For this reason, incorporating interactive elements is a really effective strategy for boosting sales and brand awareness. 

Incorporating digital elements into your point of sale and display packaging encourages customers to interact with your product and influences their purchasing decision. This can include using QR codes on displays that consumers can scan to get a discount code or even something they can take a picture of (or with!) and share across social media with a targeted hashtag. 

With interactive display packaging, the opportunities to influence consumers and drive brand awareness are only limited to your imagination. And you can bet your bottom dollar that your sales will skyrocket when you find an effective way of getting consumers to engage with your brand on the world wide web! 

Seasonal Display Packaging 

This isn’t a new trend, but there’s a reason why it hasn’t gone out of fashion. Instantly recognisable to customers across the nation and a great way to kick-start a promotion or advertise a new product, seasonal displays are a fun and cost-effective way to spread the world. 

And there’s so many seasonal events to capitalise on, Christmas being the biggest and most profitable. Without a doubt, seasonal display packaging is a quick and effective way to showcase your products creatively. 

Let Us Help 

If reading this article has sparked your imagination, then let us help you make your vision become a reality. At Cheshire Packaging, our mission is to become the first choice for transit and display packaging. We are passionate about what we do and use only the best materials and printing methods to create stunning point of sale packaging that boosts sales and drives brand awareness. 

Need a bit of inspiration? No problem! Our design team are on hand to help you create stunning packaging display designs, wherever you are from Chester, to Liverpool, Manchester, Leeds and beyond. Contact us today with your requirements, and let us support you with your display packaging requirements. 

Update your Point of Sale Packaging in Bolton

point of sale packaging in Bolton

Looking to update your point of sale packaging in Bolton?

There really is no need to look anywhere other than Cheshire Packaging. We’ve been designing, creating and printing point of sale packaging in Bolton and the North West for over 25 years. We supply our customers with bespoke packaging and our promise that our work always complies with BSEN ISO 9001:2008 standards.

Our many years as a packaging company has seen our clientele grow from smaller independent start-ups to big household names. We have a vast understanding and knowledge of what works and what doesn’t in the world of retail

So, when you choose Cheshire Packaging for point of sale packaging Bolton, you will receive a product which is tailored to your brand and the environment that it will be placed in.

Top Quality Point of Sale Packaging in Bolton

From our base in the North West in Cheshire, our team of highly experienced and creative designers can develop, print and bring to life your new point of sale packaging.

No matter the size, shape, value, complexity, we can provide the packaging that helps to promote, advertise and catch the eye of your potential customers. Regardless of whether you’re an established brand or a start-up, it is vital that your point of sale packaging in Bolton effectively transmits your brand’s message effectively and quickly.

Point of Sale Packaging in Bolton – Our Range

We are the North West specialist when it comes to creating a point of sale packaging in Bolton and we offer a huge range of bespoke designs for each individual’s requirements and goals.

Some of our most popular and most requested options include:

  • Floor Standing Display Units which are a cost-effective and individual way of promoting your product in store and can help your product to literally stand out in busy retail areas.
  • Dump Bins which can be created in many shapes and sizes to suit your individual product requirements and can be conveniently placed at checkouts to capture consumers attention.
  • Shelf Displays can create bespoke cardboard display stands to suit your specific product requirements and are strong but also flexible in terms of placement and design.
  • Magazine Display Stands are a simple method of displaying newspapers/catalogues/magazines and can be printed to your specific requirements.
  • Twist and lock displays are a great point of sale solution for getting the attention of customers to your reception or till point.

Contact us Today for Point of Sale Packaging in Bolton and the North West

We work closely with our clients and our aim is to provide you with packaging which is innovative, affordable and 100% fit for purpose and your needs! As well as the needs of the retail environment you work in.

To find out more about our bespoke point of sale packaging in Bolton, contact a member of our team today!

Innovative & Custom Product Packaging

product packaging

The retail world is hugely competitive! No matter where your business finds itself in the industry you’re surrounded by similar functioning and similarly priced goods. So how do you convince customers to pick you? The answer stands out! The number of products on the shelves is ever expanding and if you’re thinking about a plain design with a logo and a picture – you’re likely missing out on potential sales. The modern shopper takes a matter of seconds to decide whether or not to add an item to their basket. Therefore, product packaging is a hugely important driver for customer conversions.

Product packaging is often overlooked as an important sales factor – so here are a few points consider about your packaging.

Let the Product Packaging do the Talking

Product packaging has become part of an experience. A quick YouTube search of ‘unboxing’ and you’re bombarded with videos of YouTuber’s revealing the latest products. Viewers get wrapped up in the whole experience of the packaging down to the last detail. Everything from the colours, imagery, text, weight, materials and more. The box tells a story before they’ve even got their hands on the product.

A quality package says to the consumer that the goods inside are of high quality too!

Customers will Pay more for Original Packaging

Sustainable packaging is a huge part of the modern consumer decision making process. As more and more customers become more aware of where their waste goes – they are making a conscious switch to eco-friendly or sustainable packaging. Custom product packaging can prominently display that message for your customers to see.

Customers will pay more for a quality package that has a positive impact!

Keep Your Customers Coming Back

Packaging enhances a customer’s experience and increases the memorability of a brand and encourages both new and old customers to come back. Take Starbucks as an example; every Christmas they release Christmas themed and artistic cups.

Add Value to your Business with Packaging

The sale shouldn’t and doesn’t have to be the end. If every step of a customer’s journey further enhances their decision to pick you over someone else – this adds value to your business. If your goods have been ordered online and are delivered in a fancy looking packaging that hasn’t been bumped and bruised along its journey.

Customers should enjoy buying from you and packaging plays a huge role in their satisfaction.

Speak to Cheshire Packaging for Custom Product Packaging

Custom packaging is essential for the modern competitive markets and recent trends show that packaging is more than patterns and colours it is an experience that carries your message to your customers.

At Cheshire Packaging, we can help you stand out whether it’s on the road or instore. We provide packaging solutions for:

Our packaging is 100% tailored to your brand, so if there is something unique, you’re looking for do not hesitate to ask.

The team at Cheshire Packaging can help you every last detail of your product packaging. We’ve worked with some of the biggest brands in the UK as well as new businesses looking to make their mark. If you’d like to know more about our services, where we work and how we can help youplease speak to us today.

We work across the North, West, East and South of England including many of the major cities such as Manchester, London, Liverpool, Birmingham, Leeds, Newcastle, Glasgow, Bristol, Stoke on Trent and more.

We operate our business to BSEN ISO 9001:2015 standards which ensure the effective control of all our activities and processes.

Boost Sales With Bespoke Point Of Sale Packaging

point of sale packaging

As a business, have you ever wondered: does bespoke point of sale packaging increase sales volumes? And you wouldn’t be alone. Out in the world of retail, there are a lot of business owners just like you considering their packaging solutions and wondering: does it really make a difference?

The short answer is yes. But we know that’s not convincing enough! Here at Cheshire Packaging, we wanted to take the time to talk about 3 of our bespoke point of sale packaging solutions and show you how custom designs can increase product sales and brand awareness.

Make Bespoke Point Of Sale Packaging Work For You

A quick browse of our products is proof enough that there are a wide range of point of sale packaging options out there. And each one has the power to boost brand awareness and supercharge your selling power. How? Let us show you!

Shelf Ready Transit Packaging for Display

Shelf Ready Display Packaging

If you need your products to arrive ready to be sold, then our shelf ready display packaging is a great place to start. Each SRP we create is designed to meet individual store requirements and is ready to go out of the box! Of course, how your product looks and the packaging it arrives in holds just as much weight as the quality. Our team of creative designers can assist you in whipping up bespoke point of sale packaging that showcases your brand in the best light.

Carry Home Display and Transit Packaging

Carry Home Display Boxes

These handy display boxes are both functional and attractive, and what’s more, they’re a walking advert for your product. The way you interact with customers doesn’t have to stop in the shop, which is why carry home packaging offers a huge range of opportunities for your business to be seen. From taking them out to the car after purchase, through to what a customer does with it after use. Point of sale packaging is a powerful way to reach more people and really show off your creative side.

Dump Bins

Effective for maximising floor space, dump bins are a great way to promote your products. A cost effective and practical alternative to floor standing displays, this is a popular design of point of sale units. At Cheshire Packaging, we’re able to create these point of sale products in a range of shapes and sizes in a high quality finish your customers will love. In short, dump bins encourage impulse buys which makes them really effective at boosting sales.

Twist and Lock Displays

Twist and lock displays are a fantastic way to promote products through printed literature. These attention grabbing point of sale solutions have the potential to boost sales, entice consumers to return for your product and increase brand awareness. They can be placed at key touch points for maximum effect and are particularly effective in locations such as pharmacies, doctors offices, taxi ranks and more!

Get Bespoke Point Of Sale Packaging For Your Business

From transit packaging to product displays, at Cheshire Packaging we pride ourselves on producing high quality products from counter top designs to cardboard displays. Now you know a little bit more about the types of bespoke point of sale packaging we have to offer, why not get in touch with a member of our team today and find out how we can help you.

POS Marketing with Point of Sale Packaging

Point of Sale Packaging

The world of e-commerce and high street shopping work in tandem and that is something that is often overlooked by business owners. Many shoppers walk up and down the shelves of shops and stores and as well as buy online. But if you want to be part of that a customer’s decision-making process you first need to be seen! And that is where our point of sale packaging can help!

Point of sale packaging should be an essential role in your marketing plan. At Cheshire Packaging, we’ve been helping businesses of all sizes, scale and industry backgrounds. As one of the UK’s leading provider of custom packaging for a variety of retail settings. We’ve outlined a few reasons why a point of sale marketing is vital for businesses.

Point of Sale Packaging for the Busy World of Retail

Point of sale display packaging is a specialised form of marketing and promotion designed to grab the eye of potential customers. Whether is it for a new product released onto the market, special offer, seasonal promotion and events. Some people think shop promotions are a dying art however we’re here to tell you a few reasons to reconsider…

Point of Sale Promotions Still Work!

Following a recent study, researchers found that a massive 75% of customer buying decisions were made in the store. The study also found that fewer and fewer shoppers are hitting the streets without a pre-planned purchase mission and instead are being influenced by channels which influence and entice them into a decision to purchase.

Point of sale marketing promotions intention is to influence and increase impulse spending. A well-placed POS packaging or display marketing can be that final push to get your customer to their hand in their pocket.

How many times have you been stood in an aisle looking at an item and an adjected product has triggered you to pick that up too? E.g. chocolate next to wine. Additionally, POS is perfect for a new product launch in order to stand out from the rest and convince your customer to try something new.

POS is a Chance to Break up Cluttered Shelves & Aisles

Point of Sale Packaging is a chance to break up cluttered shelves of homogenous products. It gives retailers the opportunity to re-merchandise the shop floor which often benefits the brand. Whether it is a temporary change or a change for a complete season, POS marketing can drive sales with standout products, which cannot be recreated online.

Build Relationships and a Strong Brand Image with POS

A POS campaign attracts and appeals to customers so that they can directly interact with your products. Display marketing can educate, attract and help customers into a decision. This is particularly true with point of sales displays such as strut cards and twist and lock displays. Ultimately customers want the decision to be easy and if your marketing is clear, you’ll build a trusted relationship.

Plus, More

Point of sale marketing can also help you to react to competitor promotions or take advantage of last-minute opportunities. E.g. Ice cream on a hot day. Essentially a POS campaign allows brands and retailers to remain relevant to customers in the world of competitive retail.

Speak to Cheshire Packaging for Point of Sale Packaging

Most importantly, a point of sale packaging and marketing campaign is measurable! Every business owner wants to know if they’re getting a return on their investment and POS campaigns can do just that. E.g. a POS campaign running in three stores with similar resources being dispersed evenly. You can evaluate the success each store is bringing in and adapt the resources to and from stores that are outperforming others.

If you’re thinking of starting a POS marketing campaign, speak to Cheshire Packaging for point of sale packaging. We’ve accumulated years of experience between our design and printing team and provide tailored solutions depending on your requirements and specifications.

We design packaging that resonates with your audience and captures your brand’s image. For more information, or for help picking out the right point of sale packaging. Please speak to a member of our helpful staff at Cheshire Packaging today.

Eye-Catching Point of Sale Packaging

point of sale packaging

Point of sale packaging can come in various shapes and sizes, but one of the most popular and regularly used is dump bins. Cheshire Packaging can ensure your dump bins are eye-catching and ultimately can increase the amount of impulse buys from your customers.

Tips for Using Dump Bins for Point of Sale Packaging

Strategic placement of dump bins at the end of aisles and near to till points are one of the most simple and effective ways to increase customer spending.

Here are some tips for using dump bins.

  • Because dump bins are free-standing, they can stand separate to shelves whilst selling similar items. By giving your customers a bespoke design you will increase brand awareness and also catch their eye.
  • When looking at the layout of your store, as we mentioned previously strategic placement of dump bins can increase impulse buys as well as utilising the full selling space in-store. If you get the chance to walk the store, put yourself in the customer’s shoes and think what products will be best placed near till points in dump bins.
  • Special offers are a no brainer for dump bins, as you can fit plenty of products in a smaller space and refill quickly if they sell out. For example, if you have a buy one get one free item, it gives customers easy access to get multiples in their shopping basket. Valentine’s Day is just around the corner, with dump bins perfect for campaigns and seasonal items.
  • On the flipside, dump bins can also be used for items that are hard to sell, which would otherwise take up valuable shelf space. If you’re thinking of putting reductions on items, then dump bins could create a sense of urgency amongst customers believing that this is the last of this stock.
  • Giveaways are also great uses of point of sale packaging, as they will build brand awareness and you will be able to shift plenty of samples quite easily. Bespoke point of sale packaging dump bins designed by Cheshire Packaging will turn heads and create curiosity amongst customers.

Contact Cheshire Packaging for your Point of Sale Packaging Needs

If you’d like to know more all about all of the types of point of sale packaging, including dump bins, please contact our friendly team today.

Point of Sale Packaging For Companies of all Sizes

Point of Sale Packaging

When it comes to point of sale packaging in the UK, why look anywhere else other than Cheshire Packaging. Why? Well, we’ve been in the industry of creating an eco-friendly bespoke point of sale packaging for over 25 years. Based in the North West, we’ve helped client across the North and the Midlands with their packaging needs. Products large and small can be catered to by our team of professional and experienced designers. Additionally, no company is too big or small for our service. Throughout the years we’ve worked with clients from every background. From household names to smaller niche or independent companies, we’ve helped them all with our bespoke packaging.

Point of Sale Packaging for a Crowded Market

Our point of sale packaging is for you! You receive a packaging that is bespoke to your criteria, product and brand. We have a complete understanding of the retail market and how competitive it can be. Today’s markets are flooded with similar looking and functioning product, so how do get ahead, simple your packaging. Recent studies found that consumers take packaging into consideration when buying a product. The study found that better packaging portrayed to a potential buyer that the product inside was of better quality. If you’ve gone above and beyond to create the best possible product, don’t fall at the final hurdle and be let down by your point of sale packaging.

Enquire about our Point of Sale Packaging

We’ll work together to create the perfect packaging that adheres to your brand personality. So of our point of sale packaging options include; dump bins, floor standing displays and shelf displays to name a few. If you’d like to know more about our packaging options get in touch with our team today. Here at Cheshire Packaging, we ensure that when your point of sale packaging leaves our premises that it complies with ISO 9001:2015 requirements, so you’re ensured a quality product.

Point of Sale Packaging in Time for Father’s Day

Point of Sale Packaging

Father’s Day is fast approaching and if you’re still looking to Father’s Day themed packaging, then stop! Because you’ve found the answer to your problems at Cheshire Packaging. Here at Cheshire Packaging, we design and manufacture a wide variety of spectacular point of sale packaging. You’ll make the most of floor space or counter top space – driving customers towards your Father’s Day merchandise. Our packaging is available to order and fully customisable, showing off your personality and businesses identity.

Eye-Catching Point of Sale Packaging

Fathers can be the hardest to buy for which is why we provide a comprehensive range of packaging ideas to make your decision a lot easier for your customers. Some of our popular Father’s Day point of sale packaging ideas include: branded display boxes, window shelves, composite packaging and so much more.

Regardless of what type of point of sale packaging you choose you’ll display your brand and brand image on any of our display boxes. Made from quality materials your products will be safely held in boxes that looks as good as they are durable. We’ve helped businesses of all sizes and scales to find the perfect solutions for Father’s Day and other seasonal days.

Get in Touch for Point of Sale Packaging and more!

If you would like any more information about our point of sale packaging or any of our other products there are a number of way to get in touch with one of our helpful team. Contact us by email or by phone for friendly and personal advice, where we will talk you through the steps to take and your design options in order to create the perfect packaging.

Alternatively, you may want to take a look through our product page and location guides to see some of the areas that we can provide bespoke packaging to. We are always looking to expand our business which is why are adding new locations all of the time.

Point of Sale Packaging in Time for Easter

Easter Point of Sale Packaging

Since January supermarkets have been filling shelves with Easter eggs and other confectionery items. Whilst the big brands are keen to start early, if you’ve not sorted your point of sale packaging just yet, don’t worry as it’s not too late to order your bespoke point of sale packaging in time for Easter! At Cheshire Packaging, we have been designing spectacular packaging for over 25 years now; designed with your business goals and target audience in mind, we can help you to get the most out of your window, floor or counter space – all with the end goal of attracting and converting potential customers.

We’ve worked with companies of different sizes all over the UK – so no project is too big or demanding. Working closely with you, we‘ll get an understanding of your businesses personality and together, we’ll translate your message into your point of sale packaging.

Egg-cellent Easter Point of Sale Packaging

Despite the growing trend for online marketing, traditional forms of advertising are still highly effective and should therefore never be overlooked. Even when consumers shop online, point of sale packaging is still the first thing that a customer sees and when it comes to Easter gifts, attractive packaging is an absolutely must as most items are purchased as gifts.

Our point of sale packaging is extremely versatile in its application, we have a number of packaging solutions to meet all our customers specific requirements. Our speciality point of sale packaging is a very popular option due to the endless options available. From standard Easter egg display boxes to bespoke confectionery packs, we can tailor a solution to your exact needs. We use a wide range of materials from box board and corrugated board, to foam and PVC. Finishing touches such as ribbon ties and pop out features can also be added to give packaging that extra special look.

If you want to showcase your Easter gifts then we can also provide you with bespoke window packs which allow consumers to view the product inside whilst still keeping the gift safe and secure.

Speak to us Today for Easter Point of Sale Packaging

We supply our point of sale packaging to clients all over the UK, including Cheshire, Manchester, Greater Manchester (such as Bolton) and Liverpool – just to name a few. Whatever the size or complexity of your Easter project we have the solution for you. We offer a completely bespoke service which means that you can choose the materials used, colours, typography and finishes. For more information, or to request a quote, speak to one of our team and take the first steps in creating your bespoke Easter packaging!

Show Cards Convey Big Messages in a Small Space

show cards strut cards

Conventional styles of point of sale advertising will always be a powerful and effective form of marketing, even in the modern digital world that we live in today. Show Cards (or often referred to as strut cards) are a perfect example of a powerful traditional method of advertising. Extremely versatile and easy to distribute, show cards are ideal for shows and events, office or retail spaces, restaurants or public facilities. What’s more, they’re also cost effective and if designed correctly, they can be very eye catching and engaging.

Our Show Cards Display your Individuality

Cheshire Packaging understands the importance of good quality packaging and displays, as well as the need to be individual. This is why we offer a bespoke service for every show card order. Working with you, we can ensure that your message is communicated effectively and in an innovative and unique manner which is personal to your business.

Working with our team of expert designers, you can take full advantage of a huge range of colour and print options that we have available in-house. We can also cut the cards to any shape by using advanced cutting machines. Once complete, you can then choose from a choice of finishes such as a matte finish or laminate which guarantees longevity and durability – this is perfect for when show cards will be handled daily by the public.

To Discuss Our Show Cards, Speak to One of Our Experts Today

At Cheshire Packaging, our aim is to create endless possibilities for show cards and other packaging solutions. With more than 25-years experience, we have a strong reputation for creating exceptional designs that add value to our customers products or services. If you have a project to discuss or require additional information about our show cards or any of our other products, please get in touch, a member of our team will be more than happy to help!