Category: Point of Sale Packaging

POS Marketing with Point of Sale Packaging

Point of Sale Packaging

The world of e-commerce and high street shopping work in tandem and that is something that is often overlooked by business owners. Many shoppers walk up and down the shelves of shops and stores and as well as buy online. But if you want to be part of that a customer’s decision-making process you first need to be seen! And that is where our point of sale packaging can help!

Point of sale packaging should be an essential role in your marketing plan. At Cheshire Packaging, we’ve been helping businesses of all sizes, scale and industry backgrounds. As one of the UK’s leading provider of custom packaging for a variety of retail settings. We’ve outlined a few reasons why a point of sale marketing is vital for businesses.

Point of Sale Packaging for the Busy World of Retail

Point of sale display packaging is a specialised form of marketing and promotion designed to grab the eye of potential customers. Whether is it for a new product released onto the market, special offer, seasonal promotion and events. Some people think shop promotions are a dying art however we’re here to tell you a few reasons to reconsider…

Point of Sale Promotions Still Work!

Following a recent study, researchers found that a massive 75% of customer buying decisions were made in the store. The study also found that fewer and fewer shoppers are hitting the streets without a pre-planned purchase mission and instead are being influenced by channels which influence and entice them into a decision to purchase.

Point of sale marketing promotions intention is to influence and increase impulse spending. A well-placed POS packaging or display marketing can be that final push to get your customer to their hand in their pocket.

How many times have you been stood in an aisle looking at an item and an adjected product has triggered you to pick that up too? E.g. chocolate next to wine. Additionally, POS is perfect for a new product launch in order to stand out from the rest and convince your customer to try something new.

POS is a Chance to Break up Cluttered Shelves & Aisles

Point of Sale Packaging is a chance to break up cluttered shelves of homogenous products. It gives retailers the opportunity to re-merchandise the shop floor which often benefits the brand. Whether it is a temporary change or a change for a complete season, POS marketing can drive sales with standout products, which cannot be recreated online.

Build Relationships and a Strong Brand Image with POS

A POS campaign attracts and appeals to customers so that they can directly interact with your products. Display marketing can educate, attract and help customers into a decision. Ultimately customers want the decision to be easy and if your marketing is clear, you’ll build a trusted relationship.

Plus, More

Point of sale marketing can also help you to react to competitor promotions or take advantage of last-minute opportunities. E.g. Ice cream on a hot day. Essentially a POS campaign allows brands and retailers to remain relevant to customers in the world of competitive retail.

Speak to Cheshire Packaging for Point of Sale Packaging

Most importantly, a point of sale packaging and marketing campaign is measurable! Every business owner wants to know if they’re getting a return on their investment and POS campaigns can do just that. E.g. a POS campaign running in three stores with similar resources being dispersed evenly. You can evaluate the success each store is bringing in and adapt the resources to and from stores that are outperforming others.

If you’re thinking of starting a POS marketing campaign, speak to Cheshire Packaging for point of sale packaging. We’ve accumulated years of experience between our design and printing team and provide tailored solutions depending on your requirements and specifications.

We design packaging that resonates with your audience and captures your brand’s image. For more information, or for help picking out the right point of sale packaging. Please speak to a member of our helpful staff at Cheshire Packaging today.

Eye-Catching Point of Sale Packaging

point of sale packaging

Point of sale packaging can come in various shapes and sizes, but one of the most popular and regularly used is dump bins. Cheshire Packaging can ensure your dump bins are eye-catching and ultimately can increase the amount of impulse buys from your customers.

Tips for Using Dump Bins for Point of Sale Packaging

Strategic placement of dump bins at the end of aisles and near to till points are one of the most simple and effective ways to increase customer spending.

Here are some tips for using dump bins.

  • Because dump bins are free-standing, they can stand separate to shelves whilst selling similar items. By giving your customers a bespoke design you will increase brand awareness and also catch their eye.
  • When looking at the layout of your store, as we mentioned previously strategic placement of dump bins can increase impulse buys as well as utilising the full selling space in-store. If you get the chance to walk the store, put yourself in the customer’s shoes and think what products will be best placed near till points in dump bins.
  • Special offers are a no brainer for dump bins, as you can fit plenty of products in a smaller space and refill quickly if they sell out. For example, if you have a buy one get one free item, it gives customers easy access to get multiples in their shopping basket. Valentine’s Day is just around the corner, with dump bins perfect for campaigns and seasonal items.
  • On the flipside, dump bins can also be used for items that are hard to sell, which would otherwise take up valuable shelf space. If you’re thinking of putting reductions on items, then dump bins could create a sense of urgency amongst customers believing that this is the last of this stock.
  • Giveaways are also great uses of point of sale packaging, as they will build brand awareness and you will be able to shift plenty of samples quite easily. Bespoke point of sale packaging dump bins designed by Cheshire Packaging will turn heads and create curiosity amongst customers.

Contact Cheshire Packaging for your Point of Sale Packaging Needs

If you’d like to know more all about all of the types of point of sale packaging, including dump bins, please contact our friendly team today.

Point of Sale Packaging For Companies of all Sizes

Point of Sale Packaging

When it comes to point of sale packaging in the UK, why look anywhere else other than Cheshire Packaging. Why? Well, we’ve been in the industry of creating an eco-friendly bespoke point of sale packaging for over 25 years. Based in the North West, we’ve helped client across the North and the Midlands with their packaging needs. Products large and small can be catered to by our team of professional and experienced designers. Additionally, no company is too big or small for our service. Throughout the years we’ve worked with clients from every background. From household names to smaller niche or independent companies, we’ve helped them all with our bespoke packaging.

Point of Sale Packaging for a Crowded Market

Our point of sale packaging is for you! You receive a packaging that is bespoke to your criteria, product and brand. We have a complete understanding of the retail market and how competitive it can be. Today’s markets are flooded with similar looking and functioning product, so how do get ahead, simple your packaging. Recent studies found that consumers take packaging into consideration when buying a product. The study found that better packaging portrayed to a potential buyer that the product inside was of better quality. If you’ve gone above and beyond to create the best possible product, don’t fall at the final hurdle and be let down by your point of sale packaging.

Enquire about our Point of Sale Packaging

We’ll work together to create the perfect packaging that adheres to your brand personality. So of our point of sale packaging options include; dump bins, floor standing displays and shelf displays to name a few. If you’d like to know more about our packaging options get in touch with our team today. Here at Cheshire Packaging, we ensure that when your point of sale packaging leaves our premises that it complies with ISO 9001:2015 requirements, so you’re ensured a quality product.

Point of Sale Packaging in Time for Father’s Day

Point of Sale Packaging

Father’s Day is fast approaching and if you’re still looking to Father’s Day themed packaging, then stop! Because you’ve found the answer to your problems at Cheshire Packaging. Here at Cheshire Packaging, we design and manufacture a wide variety of spectacular point of sale packaging. You’ll make the most of floor space or counter top space – driving customers towards your Father’s Day merchandise. Our packaging is available to order and fully customisable, showing off your personality and businesses identity.

Eye-Catching Point of Sale Packaging

Fathers can be the hardest to buy for which is why we provide a comprehensive range of packaging ideas to make your decision a lot easier for your customers. Some of our popular Father’s Day point of sale packaging ideas include: branded display boxes, window shelves, composite packaging and so much more.

Regardless of what type of point of sale packaging you choose you’ll display your brand and brand image on any of our display boxes. Made from quality materials your products will be safely held in boxes that looks as good as they are durable. We’ve helped businesses of all sizes and scales to find the perfect solutions for Father’s Day and other seasonal days.

Get in Touch for Point of Sale Packaging and more!

If you would like any more information about our point of sale packaging or any of our other products there are a number of way to get in touch with one of our helpful team. Contact us by email or by phone for friendly and personal advice, where we will talk you through the steps to take and your design options in order to create the perfect packaging.

Alternatively, you may want to take a look through our product page and location guides to see some of the areas that we can provide bespoke packaging to. We are always looking to expand our business which is why are adding new locations all of the time.

Point of Sale Packaging in Time for Easter

Easter Point of Sale Packaging

Since January supermarkets have been filling shelves with Easter eggs and other confectionery items. Whilst the big brands are keen to start early, if you’ve not sorted your point of sale packaging just yet, don’t worry as it’s not too late to order your bespoke point of sale packaging in time for Easter! At Cheshire Packaging, we have been designing spectacular packaging for over 25 years now; designed with your business goals and target audience in mind, we can help you to get the most out of your window, floor or counter space – all with the end goal of attracting and converting potential customers.

We’ve worked with companies of different sizes all over the UK – so no project is too big or demanding. Working closely with you, we‘ll get an understanding of your businesses personality and together, we’ll translate your message into your point of sale packaging.

Egg-cellent Easter Point of Sale Packaging

Despite the growing trend for online marketing, traditional forms of advertising are still highly effective and should therefore never be overlooked. Even when consumers shop online, point of sale packaging is still the first thing that a customer sees and when it comes to Easter gifts, attractive packaging is an absolutely must as most items are purchased as gifts.

Our point of sale packaging is extremely versatile in its application, we have a number of packaging solutions to meet all our customers specific requirements. Our speciality point of sale packaging is a very popular option due to the endless options available. From standard Easter egg display boxes to bespoke confectionery packs, we can tailor a solution to your exact needs. We use a wide range of materials from box board and corrugated board, to foam and PVC. Finishing touches such as ribbon ties and pop out features can also be added to give packaging that extra special look.

If you want to showcase your Easter gifts then we can also provide you with bespoke window packs which allow consumers to view the product inside whilst still keeping the gift safe and secure.

Speak to us Today for Easter Point of Sale Packaging

We supply our point of sale packaging to clients all over the UK, including Cheshire, Manchester and Liverpool – just to name a few. Whatever the size or complexity of your Easter project we have the solution for you. We offer a completely bespoke service which means that you can choose the materials used, colours, typography and finishes. For more information, or to request a quote, speak to one of our team and take the first steps in creating your bespoke Easter packaging!

Show Cards Convey Big Messages in a Small Space

show cards strut cards

Conventional styles of point of sale advertising will always be a powerful and effective form of marketing, even in the modern digital world that we live in today. Show Cards (or often referred to as strut cards) are a perfect example of a powerful traditional method of advertising. Extremely versatile and easy to distribute, show cards are ideal for shows and events, office or retail spaces, restaurants or public facilities. What’s more, they’re also cost effective and if designed correctly, they can be very eye catching and engaging.

Our Show Cards Display your Individuality

Cheshire Packaging understands the importance of good quality packaging and displays, as well as the need to be individual. This is why we offer a bespoke service for every show card order. Working with you, we can ensure that your message is communicated effectively and in an innovative and unique manner which is personal to your business.

Working with our team of expert designers, you can take full advantage of a huge range of colour and print options that we have available in-house. We can also cut the cards to any shape by using advanced cutting machines. Once complete, you can then choose from a choice of finishes such as a matte finish or laminate which guarantees longevity and durability – this is perfect for when show cards will be handled daily by the public.

To Discuss Our Show Cards, Speak to One of Our Experts Today

At Cheshire Packaging, our aim is to create endless possibilities for show cards and other packaging solutions. With more than 25-years experience, we have a strong reputation for creating exceptional designs that add value to our customers products or services. If you have a project to discuss or require additional information about our show cards or any of our other products, please get in touch, a member of our team will be more than happy to help!

Versatile Display Boxes in Macclesfield

display boxes in macclesfield

If you’re looking for display boxes in Macclesfield which combine high quality aesthetics with strength and durability then look no further than Cheshire Packaging!

Established for more than 25 years, we can create unique display boxes which are designed to your individual specifications and requirements – no matter how big or small your order may be. Should you choose us for your display boxes, you’ll be invited to liaise with our team of expert designers who will work with you and advise you about all aspects of your packagings build, including the materials used, the shape, colours, typography and much more. We have a dedicated and experienced team behind us and we take great pride in delivering high quality products which really help you to stand out from your competitors.

Display Boxes in Macclesfield and other Packaging Solutions

With almost three decades experience behind us, we are renowned for being the go to choice for commercial packaging solutions and display boxes in Macclesfield. A key reason for our success is that we place a real emphasis on forming close relationships with all our customers, this ensures that we fully understand your business, brand and most importantly, your needs. We have a proven track record for providing bespoke and innovative packaging solutions which are eye catching, effective as sales tools and also very robust – this is hugely important when your goods are being transported or stored away.

We offer a range of display boxes in Macclesfield including transit boxes which can as vibrant as you like, promotional direct mail packaging to make a delivery truly special, cartons, shelf ready packaging and window boxes which are great for gifts and toys.

Display Boxes in Macclesfield – Speak to Our Experts

Whether you require seasonal display boxes, you’re launching a new product, or you’re looking for a new supplier of display boxes in Macclesfield and surrounding areas, our team of in house designers will go above and beyond to help you to create the perfect packaging solution that accurately reflects your brands identity. Our services extend to multiple areas of the UK and we’ve worked with businesses of all sizes and scale, so no project is too big or small for us. For more information about our display boxes or any of our other packaging options, please do not hesitate to get in touch today.

You’ll Fall in Love with our Display Packaging!

valentines display packaging

Valentine’s Day is only a month away, meaning there is still plenty of time for your products to find their soulmate with our display packaging designed by you for you. Cheshire Packaging has nearly three decades of experience in creating bespoke point of sale designed display packaging for businesses of all sizes. With more than 25 years’ experience, we have a great track record for providing innovative packaging solutions that add value to products and which guarantee to have your customers falling head over heels. Make the first move and set yourself apart from the rest, once you see your final product it will be love at first sight.

Perfect display packaging just for you💓

Swipe right and choose Cheshire Packaging for your love themed display packaging and we promise you will not be short of admirers. You’ll have complete control over images, colour, shape and size, our aim is to assist you and deliver a service that reflects your brand. Our designers are here to create unique packaging which will leave your customers besotted, we can create designs that catch the eye, promote sales and become memorable whilst also spreading your message.

Through our wealth of experience, we can ensure that your packaging options are varied and that your options are endless. Totally bespoke to you, we can help you to ensure that your display packaging is truly personal to your brand by allowing you to choose your own imagery, colour scheme, shape, materials and much more. With the latest high end cutting and printing equipment, we will create point of sale packaging solutions that will fulfil your requirements and your customers satisfaction whilst also protecting your goods.

Contact our sales team for Valentine’s Day display packaging

At Cheshire Packaging we have been working with businesses of all sizes and with some of the UK’s leading brands for almost three decades. If you require any advice or assistance when choosing the ideal display packaging for you, our friendly and dedicated team will provide you with professional advice. For a quote or more information, please contact us today!

Effective Point of Sale Packaging

Point of Sale Packaging

We’ve all been there, you’re strolling through a busy aisle in a world of your own and then bam! A brand’s unique point of sale packaging suddenly catches your attention. In that moment, your attention is solely focused on that brand and the product on offer – everything else surrounding the display becomes irrelevant. This is the power of point of sale packaging. At Cheshire Packaging, we understand how important it is to utilise an effective point of sale display which is why we create impactful packaging which is innovative, unique and bespoke to your brand.

Attract Attention for all the Right Reasons with our Point of Sale Packaging

With almost three decades worth of experience behind us, we’ve provided expert packaging solutions for a number of leading UK brands, from small start-ups to well known household names. Through this we’ve come to understand exactly what works – and what doesn’t!

To ensure that you are left with a product which truly reflects your brand, we offer a bespoke service and totally flexibility on size, colour, shape and much more. As we want you to get the best possible results from your packaging, we also offer professional advice from the initial enquiry through to the final product to ensure that your point of sale packaging attracts attention for all the right reasons. For example, if your main competitors packaging is very neutral then we may suggest something bold to really set you apart from the competition and vice versa. From display boxes with windows, to speciality packaging made from unique materials such as lightweight wood, we’ll help you to make a fantastic first impression in even the busiest of retail spaces!

Speak to our team today about your point of sale packaging needs

If you’re interested in choosing us for your point of sale packaging needs, please do not hesitate to contact our friendly and helpful team today! Based in Cheshire, we offer our services to surrounding areas such as Manchester, Liverpool, Warrington, Staffordshire and further afield and we also operate to BSEN ISO 9001:2008 standards, this means that you can rest assured that you will be receiving a quality product.

Stand Out with Seasonal Display Packaging!🎄

Christmas Display Packaging

With just 8 weeks to go until the Christmas period, there’s still plenty of time to order your seasonal display packaging from Cheshire Packaging! From our base in the North West, we can easily provide bespoke packaging solutions to customers countrywide in time for the countdown to the festive period. From fun advent calendars for kids (and big kids!), to stylish window packs for toys and gifts, we can tailor all of our packaging options to meet your exact needs and requirements.

Yule love our festive display packaging

As every shopper knows, Christmas is an incredibly busy time in retail, after all, ‘tis the season to be giving! Shops are crammed and shelves are stacked high with festive goodies, each of which are displayed in eye catching packaging which is designed to be the perfect gift. The problem here is that with so many brands competing to stand out, your product could end up being overlooked. This is where the Cheshire Packaging team comes in…

With a team of highly creative gurus on hand and access to the best machinery and print finishing materials, we can deliver exceptional display packaging which helps your brand to stand out in the crowd this Christmas. Whether you’re in need of a reliable provider of advent calendars to house festive treats and to keep them fresh, or you’ve got an exciting range of gifts to package, we can offer a strong, durable, and attractive solution which is custom made to your requirements. Offering flexibility on size, shape, font types, graphic design and finish, glossy or matte, we can add a special wow factor to your products which new and existing are guaranteed to love!

Contact us today for seasonal display packaging

As the festive period fast approaches, the clock is ticking for sorting your display packaging and getting your products to the shelves. To find out more about how the Cheshire Packaging team can help you, please contact us today! We can provide you with a quotation and can discuss your packaging needs in greater detail. You can also find out more about some of the key areas that we serve here.