Author: Cheshire Packaging

POS Marketing with Point of Sale Packaging

Point of Sale Packaging

The world of e-commerce and high street shopping work in tandem and that is something that is often overlooked by business owners. Many shoppers walk up and down the shelves of shops and stores and as well as buy online. But if you want to be part of that a customer’s decision-making process you first need to be seen! And that is where our point of sale packaging can help!

Point of sale packaging should be an essential role in your marketing plan. At Cheshire Packaging, we’ve been helping businesses of all sizes, scale and industry backgrounds. As one of the UK’s leading provider of custom packaging for a variety of retail settings. We’ve outlined a few reasons why a point of sale marketing is vital for businesses.

Point of Sale Packaging for the Busy World of Retail

Point of sale display packaging is a specialised form of marketing and promotion designed to grab the eye of potential customers. Whether is it for a new product released onto the market, special offer, seasonal promotion and events. Some people think shop promotions are a dying art however we’re here to tell you a few reasons to reconsider…

Point of Sale Promotions Still Work!

Following a recent study, researchers found that a massive 75% of customer buying decisions were made in the store. The study also found that fewer and fewer shoppers are hitting the streets without a pre-planned purchase mission and instead are being influenced by channels which influence and entice them into a decision to purchase.

Point of sale marketing promotions intention is to influence and increase impulse spending. A well-placed POS packaging or display marketing can be that final push to get your customer to their hand in their pocket.

How many times have you been stood in an aisle looking at an item and an adjected product has triggered you to pick that up too? E.g. chocolate next to wine. Additionally, POS is perfect for a new product launch in order to stand out from the rest and convince your customer to try something new.

POS is a Chance to Break up Cluttered Shelves & Aisles

Point of Sale Packaging is a chance to break up cluttered shelves of homogenous products. It gives retailers the opportunity to re-merchandise the shop floor which often benefits the brand. Whether it is a temporary change or a change for a complete season, POS marketing can drive sales with standout products, which cannot be recreated online.

Build Relationships and a Strong Brand Image with POS

A POS campaign attracts and appeals to customers so that they can directly interact with your products. Display marketing can educate, attract and help customers into a decision. Ultimately customers want the decision to be easy and if your marketing is clear, you’ll build a trusted relationship.

Plus, More

Point of sale marketing can also help you to react to competitor promotions or take advantage of last-minute opportunities. E.g. Ice cream on a hot day. Essentially a POS campaign allows brands and retailers to remain relevant to customers in the world of competitive retail.

Speak to Cheshire Packaging for Point of Sale Packaging

Most importantly, a point of sale packaging and marketing campaign is measurable! Every business owner wants to know if they’re getting a return on their investment and POS campaigns can do just that. E.g. a POS campaign running in three stores with similar resources being dispersed evenly. You can evaluate the success each store is bringing in and adapt the resources to and from stores that are outperforming others.

If you’re thinking of starting a POS marketing campaign, speak to Cheshire Packaging for point of sale packaging. We’ve accumulated years of experience between our design and printing team and provide tailored solutions depending on your requirements and specifications.

We design packaging that resonates with your audience and captures your brand’s image. For more information, or for help picking out the right point of sale packaging. Please speak to a member of our helpful staff at Cheshire Packaging today.

Defying Gravity with Display Packaging in Sheffield

Display Packaging in Sheffield

Gravity Display packaging in Sheffield designed by Cheshire Packaging will give your customers easy access to popular items with the added bonus that your stock will be instantly re-filled ready for the next customer.
Gravity display packaging is used frequently for smaller handheld items such as snacks and small toys with their sleek design a great space saver in store.

Easy to Use Display Packaging in Sheffield

Cheshire Packaging has worked with countless companies during our 25 years in business with our impressive and eye-catching designs for all types of display packaging in Sheffield; fitting the needs of our wide range of customers.
Every unit also comes pre-assembled ready for you to add stock and get them on the shelves or the shop floor. We work with you closely to make sure your brand’s key messages are crisp and stand out with our printed four colour process with a matt film laminate.

Display Packaging in Sheffield and So Much More

Cheshire Packaging is specialists in not just display packaging in Sheffield; we also produce high-quality counter displays, corrugated packaging, show cards plus much more!
We operate to BSEN ISO 9001:2015, meaning every item we produce adheres to the highest activity and processing standards. Our goal is to be an extension of your business, understanding your needs and giving you the best service possible.

Discuss Display Packaging in Sheffield With Cheshire Packaging

Our gravity display packaging is cost-effective and supports many lightweight products. They work extremely well on counter-tops because they make stock easy to access and replenish.
If you’d like to know more about our display packaging in Sheffield please get in touch with our team of specialists who can handle any questions you have.
As well as Sheffield, we also provide our services to locations like Lancashire, Manchester, Warrington, Stoke on Trent and Liverpool.

Show Cards in Stoke on Trent for Unmissable Mother’s Day Deals

strut cards

Show cards in Stoke on Trent from Cheshire Packaging are the best way to display your unmissable deals just in time for Mother’s Day. We have a long-standing reputation for creating the most innovative range of strut cards that will drive footfall and sales to your store.

The placement of your special offers is vital, so we would recommend you take a walk around your store and look at the floor plan and decide where the best place would be for your show cards.
Some stores choose to put them near the checkouts, to appeal to the impulse buyers or alternatively you could add your strut cards to a shelf or table near the entrance of the store, so they are one of the first items your customers see on the way in.

Designing Stunning Show Cards in Stoke on Trent

No matter where you place your show cards, they need to be visually appealing which is where our experienced Design team come to the fore. We work closely with all of our customers to make sure your show cards in Stoke on Trent suit your customer’s needs and look eye-catching.

We give you the choice simple of complex shapes of strut cards using the latest die cutting techniques, whilst adding a laminate finish gives them a touch of class whilst increasing the durability of your advert.
For example, if your show cards are in direct contact with sunlight or near a door and thus could be affected by the elements.

Specialists in Show Cards in Stoke on Trent

Cheshire Packaging has been producing the very best range of show cards in Stoke on Trent for the past 25 years; fit for any occasion including Mother’s Day.
If you’d like to know more about how our strut cards will boost your sales, please get in touch to speak to one of our team.

Perfect Promotional Strut Cards in Liverpool

strut cards in liverpool

Specialising in point of sale and point of purchase material, Cheshire Packaging supply to the retail and branded sectors with eye-catching strut cards in Liverpool.

Perfect for promoting products, campaigns, giveaway, offers and so much more. Strut cards directly grab your audience’s gaze. Cheshire Packaging’s superb strut cards are printed single-sided on premium 2mm Dutch greyboard with a sturdy box board attached to the reverse side.

Whether your strut cards are proudly displayed in the office, at your reception desk, in your shop, or as part of an exhibition stand. They’re a great way to get people talking and increase your POS marketing. Strut cards often find themselves in place with heavy footfall as there aim it to attract attention. So, to protect your marketing from spillages and increase its longevity, you can add matt or gloss lamination. Which not only increases the durability but also enhances the card aesthetically.

Digital Printed Strut Cards in Liverpool

At Cheshire Packaging, we turn your vision into actuality. We work side by side to create the strut card that works best for you. With many years of experience, expertise and state of the art equipment at our disposal. We have built a huge portfolio of happy clients, all differing in size, scale and services. So, rest assured no project is out of our depth.

For strut cards in Liverpool… You Imagine. We Create. & We Deliver

Imagine: No one understands POS more than Cheshire Packaging. Over the years we know what works and what doesn’t work. You lay out your vision to us and our expert design team will bring it to life. Your POS strut cards are given the Cheshire Packaging WOW factor whilst remaining practical.

Create: We take your imagined designs and build cost-effective campaigns for the environment that works best for you. Our state-of-the-art manufacturing means the choices available to customers are extremely flexible. You’ll decide the size, quantity, artwork, colour, font, design and finish. You decide and we create!

Deliver: Our friendly team of designers and customer service experts ensure we get the job done for you. You’ll be informed with everything that is going on with your project and we only deliver the result that works for you.

Speak to Cheshire Packaging for Strut Cards in Liverpool

If you’d like to know more about our services for strut cards in Liverpool or the surrounding areas, then speak to the team at Cheshire Packaging. We work throughout the UK so, do not hesitate to get in touch as we’d love to help you with your point of sale marketing.

Imagine, Create & Deliver Show Cards in Manchester

show cards in manchester

Taking your imagined designs and delivering exceptional results is what we do at Cheshire Packaging. Looking for show cards in Manchester? Then Cheshire Packaging’s print finishing service grabs the attention of passer-by with cost-effective display advertising.

Show cards are a free-standing form of promotional material which can really draw the buyer’s eye with strategical positioning. As part of our full-service customers have the choice of various shapes and finishes including gloss or matt lamination.

Show Cards in Manchester and Surrounding Areas

Using state of the art printers and cutters you imagine the look of your show card and we deliver it. For over 25 years we’ve been delivering exceptional result for promotional materials such as packaging or show cards in Manchester, Liverpool, Cheshire and more.

As part of a complete service, you’ll have the final say on the size, quantity, artwork, colour, font, design and finish. You’ll work with our design team and select what works best for you and your brand’s image. Show cards make the perfect point of sale countertop advertising.

Over the years we’ve worked with some the UK’s biggest brands as well as up and coming business. So, no project is too big for our team.

Speak to Cheshire Packaging for Show Cards in Manchester

Cheshire Packaging’s printed show cards in Manchester are the solution for counter displays or point of sale promotions. Self-standing poster boards are printed in full colour and mounted to 2mm Dutch greyboard with reverse rudder strut. Ready to use right away – simply fold out the strut and set up where it will draw the eye most successfully.

If you’d like to know more about our show cards in Manchester, then please speak to a member of the Cheshire Packaging team today. With access to the best printing and cutting equipment available, so, you’re guaranteed a quality advertisement.

Must-Have Easter Deals with Point of Sale Packaging in Manchester

Point of Sale Packaging in Manchester

Point of sale packaging in Manchester will help drive your sales ahead of the busy Easter period!
Easter isn’t just about chocolate eggs anymore with the option of a wide range of gifts now offered in stores. The growth of personalised gifts has also opened up another avenue for retailers to stock bespoke seasonal items, with the UK market worth £1 billion according to market research.

Point of Sale Packaging in Manchester Makes the Most of Easter Holidays

The long Easter weekend becomes a great opportunity to spend some quality time with the family, with a wide range of activities including Easter egg hunts, festive games or just enjoy some extra chocolate.
Although the shops are closed on Easter Sunday, shoppers will be hitting the stores on Good Friday and Easter Monday to grab some bargains.
Point of sale packaging should be a vital cog in your marketing plan, being one of the easiest ways to display your latest products and special offers.
The position is also vital for seasonal items, so taking a stroll down your shop aisles before deciding on where to put your new stock could be the difference between a good Easter and a great Easter!

Variety of Point of Sale Packaging in Manchester

Depending on how much space you have available for point of sale packaging, we can offer tiered displays that can be used on their own or on countertops to give your stock maximum impact without taking up too much room!
Another option for impulse buys would be dump bins, which can host a large number of items in one space and are always a winner for limited offers or last-minute purchase.

The Highest Standard of Point of Sale Packaging in Manchester

Here at Cheshire Packaging, we understand that the point of sale packaging is an investment and you will expect results. Luckily our team of specialists are innovative and thrive on creating packaging solutions unique to every customer.
We operate to BSEN ISO 9001:2008 standards, ensuring all of our activities and processes are the finest in the industry.
If you’d like to transform your point of sale packaging in Manchester from bland to irresistible get in touch today.

Eco-Friendly Transit Packaging in Crewe

transit packaging in crewe

Transit packaging in Crewe from Cheshire Packaging is not just safe and secure but also environmentally friendly. Designed to stand up to the hustle and bustle of being transported around, our packaging will also match your company’s branding and bespoke style.

Cheshire Packaging operates to BSEN ISO 9001:2008 standards, which means you are always receiving the highest quality products.

Transit Packaging in Crewe for all Industries

Transit Packaging in Crewe is suited to all types of products including technology, gadgets, food and drink. Working with our talented design team we can create something truly unique that’s not just another bland product box.

We also give you the option of heavy-duty transit packaging in Crewe, which is regularly used to protect heavy and expensive items using materials such as corrugated board and wooden crates as well as foam.

Go Direct with Transit Packaging in Crewe

If you have a promotional campaign or event coming up you’d like to shout about, we can provide direct mail transit packaging; including folders and envelopes as well as a full colour printed cartons.

Statistics from the Direct Marketing Association have shown that response rates for direct mail campaigns can be up to 10 times higher than e-mail marketing, so giving your mailing list something eye-catching could ultimately increase your sales.

Consumers can often be overwhelmed with a cluttered inbox, whereas Direct Mail arrives in a much more streamlined way.

Talk to the Transit Packaging in Crewe Experts

With a complete range of flexibility on the design of your transit packaging, look no further than Cheshire Packaging to provide and safe and secure products for you.

We have over 25 years of experience providing a wide range of innovative packaging solutions; we have become an extension of a host of varied businesses over the years so please contact our friendly team today with your requirements.

Eye-Catching Point of Sale Packaging

point of sale packaging

Point of sale packaging can come in various shapes and sizes, but one of the most popular and regularly used is dump bins. Cheshire Packaging can ensure your dump bins are eye-catching and ultimately can increase the amount of impulse buys from your customers.

Tips for Using Dump Bins for Point of Sale Packaging

Strategic placement of dump bins at the end of aisles and near to till points are one of the most simple and effective ways to increase customer spending.

Here are some tips for using dump bins.

  • Because dump bins are free-standing, they can stand separate to shelves whilst selling similar items. By giving your customers a bespoke design you will increase brand awareness and also catch their eye.
  • When looking at the layout of your store, as we mentioned previously strategic placement of dump bins can increase impulse buys as well as utilising the full selling space in-store. If you get the chance to walk the store, put yourself in the customer’s shoes and think what products will be best placed near till points in dump bins.
  • Special offers are a no brainer for dump bins, as you can fit plenty of products in a smaller space and refill quickly if they sell out. For example, if you have a buy one get one free item, it gives customers easy access to get multiples in their shopping basket. Valentine’s Day is just around the corner, with dump bins perfect for campaigns and seasonal items.
  • On the flipside, dump bins can also be used for items that are hard to sell, which would otherwise take up valuable shelf space. If you’re thinking of putting reductions on items, then dump bins could create a sense of urgency amongst customers believing that this is the last of this stock.
  • Giveaways are also great uses of point of sale packaging, as they will build brand awareness and you will be able to shift plenty of samples quite easily. Bespoke point of sale packaging dump bins designed by Cheshire Packaging will turn heads and create curiosity amongst customers.

Contact Cheshire Packaging for your Point of Sale Packaging Needs

If you’d like to know more all about all of the types of point of sale packaging, including dump bins, please contact our friendly team today.

Show Cards in Cheshire Bridge Gap Between Print and Digital

show cards in cheshire

Show cards in Cheshire are one of the most innovative ways you can use printed materials to advertise your latest social media campaigns.

Some had condemned print to the marketing graveyard, but we believe that print never went away and now thrives standing shoulder to shoulder with digital advertising platforms.

Show Cards in Cheshire are Part of Hybrid Marketing

Known as hybrid marketing, this approach makes sure you hit the five marketing touchpoints, that will lead to increased brand awareness and boost sales.

The marketing touchpoints are –

  • Awareness – Which can be anything from adverts to the word of mouth
  • Consideration – Web pages and blogs or direct mail (which we can also support with)
  • Purchase – In-store or your website
  • Service – Giving customers a point to give feedback on purchases
  • Loyalty – Further direct mail campaigns, newsletters and e-mail campaigns

Let’s face it, the best way to catch customers attention in-store is with a product such as show cards and dump bins with special offers and new items.

Designs of Show Cards That You Can’t Be Ignored

Our Design team have the creative flair to create unique and eye-catching designs of show cards in Cheshire. We make our show cards from 2000 Micron Dutch grey board and are available in various finishes, including gloss/matt film lamination and/or spot UV varnishes as well as incorporating different shapes/sizes (when required) and QR codes for special promotions.

Get in Touch to Discuss Show Cards in Cheshire

Cheshire Packaging has been providing the most innovative packaging solutions for customers in Cheshire and the surrounding areas such as Manchester, Macclesfield, Chester and Stoke on Trent. Contact us today to speak to one of our friendly team; we’d love to hear from you. We also provide other types of packaging including display boxes, strut cards and twist and lock displays all with a commitment to being environmentally friendly.

Stand out at trade shows with our strut cards

strut cards

If you’re currently planning your 2019 marketing programme, strut cards for your exhibition stands are an absolute must. It’s not just about pull up banners and giving out freebies, you need to communicate your key messages to potential customers in the fastest ways possible.
No matter what industry you work in, you can guarantee that there are countless other companies who provide similar services at large scale trade shows; so you will need to grab potential customers attention as they walk past your stand.
Using bespoke strut cards to advertise exclusive competitions or offers can help you to attract visitors to your stand and can give you the added bonus of giving them something they can’t get anywhere else.

Choose Cheshire Packaging for strut cards

Established more than 25 years ago, we have a rich history of helping our customers get noticed with highly innovative products. Our vastly skilled design team are always implementing the latest trends with our strut cards, and we feel the way we work with our customers on bespoke designs is just one of the reasons why we have so many people who come back to us time after time.

The perfect shaped strut cards

You may not know it but we can design cards in any size or shape. By using the latest die cutting techniques we can produce unique strut cards with finishes in high quality laminate or UV spot varnishing. Adding a finish will allow you to re-use them over and over at trade shows throughout the year. Whatever the brief, we can produce high quality cards to fit your branding whilst showcasing the key messages that you want to reach your audience with.

Order your strut cards today

If you have a trade show or need that something extra for your upcoming exhibition stand, contact us today to speak to one of our friendly team who can get the ball rolling on your next unique set of strut cards.